Mobile Marketing Applications of Travel Agencies

Selvi, Murat Selim

doi:10.20525/ijrbs.v3i4.118

Cited by 3 publications

(3 citation statements)

References 13 publications

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“…Consumers' attitudes towards mobile marketing showed a negative attitude, mainly they, considered their mobile devices as personal communication and prefer to be able to exercise control over their engagement with business organizations (Lee, Park, & Jun 2014;Selvi, 2014;PRC, 2013;Almunawar et al, 2012). To enhance its acceptance and usage, business organizations should adopt permission-based marketing, trust-building, and device-entertainment strategies.…”

Section: Discussionmentioning

confidence: 99%

“…The advancements in smartphones, therefore, provided marketers ample opportunity to develop a wider range of pull-based services, which employed a larger set of marketing techniques (Almunawar, Anshari, Susanto, & Chen, 2015;Selvi, 2014;Geron, 2009). Barnes & Scornacca (2004) contended that the majority of mobile marketing services are based on short message service (SMS) which is based on simple push-based practices.…”

Section: Mobile Marketingmentioning

confidence: 99%

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Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers’ Purchase Intention

Gana¹,

Koce²

2016

IJMS

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The rapid proliferation of mobile phones along with the consumers' acceptance and usage has created new mobile marketing opportunities to business industry. These new technologies and communication devices emerged as new ways of conducting business known as mobile marketing. Mobile marketing allows consumers to access products and services conveniently. It has become new information and an important channel on how consumers gather, and exchange information that has created a huge potential marketing opportunities for business organizations. This development also offered marketers opportunity to promote their services and attract customers' anytime and anywhere irrespective of distance. The adoption and effective usage have been hindered by issues that bothered on consumers' trust and privacy concerns. The study found that consumer privacy risk positively influences mobile electronic marketing negatively. The study also found that consumers' trust and privacy risk will reduce the perception of risks on intention to use mobile marketing as mobile tools. It was further noted that lack of trust was found to be the major hindering factor on mobile marketing applications. To enhance consumers' trust and privacy concerns about the use of mobile marketing devices, this study suggests that personalization of services will strengthen mobile marketing among consumers'. The paper is structured into three parts: introduction, literature, a conclusion which entails marketing implications and further suggestion.

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Section: Discussionmentioning

confidence: 99%

Section: Mobile Marketingmentioning

confidence: 99%

Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers’ Purchase Intention

Gana¹,

Koce²

2016

IJMS

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“…V neposlední řadě je v cestovním ruchu využíván také mobilní marketing, díky němuž mohou subjekty cestovního ruchu přímo, rychleji a jednodušeji zasáhnout potenciálního zákazníka, urychlit postupy a zvýšit svou publicitu a povědomí (Selvi 2014…”

Section: Literární Rešeršeunclassified

Creation of Promotional Materials in Travel Agencies With Focus on Modern Tools of Marketing Communication

Malačka¹,

Přibyl²,

Křápek³

2017

AAK

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The article is looking for a suitable statistical model that would conclusively answered the question, how are travel agencies and vendor-agencies created promotional materials. Responses to this question were obtained using advanced statistical methods. The authors faced the problem of how suitable model, which would have an adequate audit trail, choose. Linear regression with artificial transformation was elected which included the partial indicators of the size of offices and agencies. Using this variable, then the question of whether there is a linear relationship between who form the materials and sizes of office. ÚvodJe nesporné, že v rámci každého tržního prostředí probíhá boj o zákazníka, přesněji nejen o zákazníka samotného a jeho nákup, ale také o jeho pozornost v době, kdy teprve dochází k nákupnímu rozhodování. Právě v těchto dvou fázích a současně v oblasti budování značky hraje významnou roli propagace jednotlivých konkurentů.Příspěvek "Tvorba propagačních materiálů v cestovních kancelářích se zaměřením na moderní nástroje marketingové komunikace" zkoumá vztah způsobem, jak jsou tvořeny propagační materiály, které mají za cíl budovat značku, překonávat akviziční a prodejní mezeru (Karlíček a Král 2011) v kontextu moderních i tradičních marketingových nástrojů. Šetření, které bylo provedeno kolektivem autorů, si klade za cíl odpovědět otázku, jakým způsobem jednotlivé podnikatelské subjekty přistupují k tvorbě komerčních sdělení v závislosti na velikosti subjektu (respektive počtu jeho zaměstnanců). Provedené šetření bylo zaměřeno i na další oblasti chování subjektů při propagování nabídky, tyto výsledky budou dále rozšířeny a analyzovány.Šetření bylo zaměřeno na zaměstnance a vedení cestovních kanceláří tak, aby získané informace vypovídaly o způsobu, jakým se rozhodují při tvorbě propagačních materiálů a jejich následném využití pro získání zákazníka.

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