Millennial ride-share passengers’ pro-sustainable behaviors: norm activation perspective

Lee, Seojin; Lee, Woojin; Yoo, Kyung‐Hyan

doi:10.1080/10941665.2019.1578811

Cited by 27 publications

(35 citation statements)

References 33 publications

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“…behavioral intention). These findings align with recent studies in tourism and hospitality (e.g., Huang et al, 2020;Kim & Hwang, 2020;Lee, Ahmad, et al, 2020;Lee, Lee, & Yoo, 2020;Shin et al, 2018) that claim that problem awareness strongly predicts ascribed responsibility, which leads to personal norm and subsequently to behavioral intention. Consistent with the research cited above, the present research also verified that formatting the NAM model in sequential order is highly effective for understanding pro-environmental behaviors.…”

Section: Discussionsupporting

confidence: 91%

“…For example, tourism and hospitality researchers have used it to examine the environmentally responsible behaviors of tourists visiting heritage sites (Zhao et al, 2020), eco-friendly museums (Han & Hyun, 2017), green hotels , and those taking oceanfriendly cruises (Han & Hwang, 2016). NAM has also been used in the transportation and food industry to investigate consumers' environmental awareness of and sustainable behaviors toward public bicycles (Huang et al, 2020), ride-sharing (Lee, Ahmad, et al, 2020;Lee, Lee, & Yoo, 2020), and drone delivery services (Kim & Hwang, 2020). Despite NAM's increasing use by researchers, it is unclear how the variables and their relationships operate within its framework (De Groot & Steg, 2009;.…”

Section: Norm Activation Model (Nam)mentioning

confidence: 99%

“…In support of their findings, research by Han (2014Han ( , 2015, who treated NAM as a sequential model (mediator model) at an environmentally responsible convention (Han, 2014) and lodging setting (Han, 2015), statistically confirmed that NAM can best be explained when the variables are arranged in sequence. Many researchers who study sustainable behaviors now say that they treat NAM as a mediator model rather than as a moderator (Huang et al, 2020;Kim & Hwang, 2020;Lee, Ahmad, et al, 2020;Lee, Lee, & Yoo, 2020;Shin et al, 2018). Kim and Hwang (2020) applied NAM's four variables in sequence to understand the eco-friendly behavioral intentions of customers to drone food delivery services.…”

Section: Norm Activation Model (Nam)mentioning

confidence: 99%

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Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Kang

2022

Journal of Tourism Research

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This study combines the Norm Activation model (NAM) with the Attention‐Interest‐Desire‐Action model (AIDA) to explain the effect of Hyperloop videos on potential travelers' pro‐environmental behaviors. Using PLS‐SEM, the study's results indicate that each construct of NAM (problem awareness, ascribed responsibility, and personal norm), together with attention, interest, and desire, explains 75% of the variance in pro‐environmental behavioral intentions. The study's findings also indicate that a promotional video can lead to a significant positive change in pro‐environmental travel behaviors and enhance potential travelers' intentions to use Hyperloop services as an eco‐friendly travel option. Furthermore, mediation analysis shows that desire is a strong mediator for connecting the two frameworks.

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Section: Discussionsupporting

confidence: 91%

Section: Norm Activation Model (Nam)mentioning

confidence: 99%

Section: Norm Activation Model (Nam)mentioning

confidence: 99%

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Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Kang

2022

Journal of Tourism Research

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“…Concurrently, the increasing popularity of the sharing economy phenomenon has been associated to its contribution to environmental sustainability. The analysis reveals that sustainability-related motivations such as waste reduction, efficient use of resources and environmental impact reduction stimulate sharing economy participation (Gazzola et al, 2019;Lang & Joyner Armstrong, 2018;Lee et al, 2020). However, the effects are fairly conclusive as some studies are suggesting that environmental consciousness/concerns had no effect towards sharing economy participation among consumers.…”

Section: Factors Influencing Sharing Economy Participationmentioning

confidence: 93%

KNOWCON 2020. Knowledge on Economics and Management: Conference Proceedings

2020

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The paper is based on the basic principles of public sector planning, specifically financial planning and forecasting. The level of efficiency of planning and budgeting for the selected Ministry of Defence unit is evaluated on decentral planned expenditures. Evaluation of the application of individual methods of planning (including forecasting) and budgeting, led to propose of process improvement. Based on the performed analysis and comparison, it was found out that with the budgets actually spent in the evaluated period, the planning process takes place mainly on the basis of the intuitive method. Therefore, there are large deviations between the planned and real state of the MoD Unit budget. Based on qualitative analysis, it was found insufficient application of financial planning tools (as budgeting). Another identified problem is the lack of cost management tool (hereinafter only controlling) usage. Based on the results of the paper, it can be suggested that statistical methods and management tools should be used in planning, especially controlling and performance budgeting.

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“…The normative activation perspective proposes transforming ethical standards into environmental behavior [ 17 ], as consumers’ willingness towards protecting the environment drives them to environmentally friendly and sustainable products [ 18 ], thus promoting green social norms through green purchase behavior [ 19 ]. This theory holds that anticipated guilt and pride cause people to behave in line with known personal norms.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Environmental Commitment on Green Purchase Behavior in China

Sun

Tian

Wang

et al. 2022

IJERPH

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There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers’ green purchase behavior. Research data were derived from China, and analyzed using randomized control trials. Results reveal that environmental commitment significantly promotes green purchase behavior. Anticipated pride and anticipated guilt mediate the relationship between environmental commitment and green purchase behavior. Social norms moderate the positive effect of environmental commitment on anticipated pride and anticipated guilt. Compared with low social norms, environmental commitment has a greater effect on anticipated pride and anticipated guilt in the case of high social norms. This study provides new insight into environmental commitment and how to promote green purchase behavior, and the findings could help governments and marketers to formulate future policies and strategies to promote consumers’ green purchase behavior.

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Millennial ride-share passengers’ pro-sustainable behaviors: norm activation perspective

Cited by 27 publications

References 33 publications

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

KNOWCON 2020. Knowledge on Economics and Management: Conference Proceedings

The Impact of Environmental Commitment on Green Purchase Behavior in China

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