Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and <scp>AIDA</scp> models

Kang, Sung‐Eun

doi:10.1002/jtr.2547

Cited by 21 publications

(5 citation statements)

References 52 publications

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“…The following theoretical additions to the existing literature are illustrated by this investigation. Firstly, the study found that both the TPB and NAM models demonstrate significant explaining capacity on hikers' PEB in the protected areas, which further validates the findings of previous studies PEB (Han, 2015(Han, , 2021Alzubaidi et al, 2021;Aziz et al, 2021;Singh and Kaur, 2021;Cao et al, 2022;Kang, 2022;Long et al, 2022;Song et al, 2022;Zheng et al, 2022). Therefore, it is demonstrated that integrating TPB and NAM models is useful and effective for examining hikers' PEB in the protected areas and for understanding more fully the influence mechanism underlying such behavior.…”

Section: Theoretical and Practical Implicationssupporting

confidence: 85%

“…First, the results revealed that both the TPB model and NAM model displayed explanatory capacity on hikers' PEB in Wuyishan National Park in China. Scholars from a variety of disciplines have regularly evaluated the suitability of utilizing TPB or NAM models to explain PEB (Han, 2015(Han, , 2021Alzubaidi et al, 2021;Aziz et al, 2021;Singh and Kaur, 2021;Cao et al, 2022;Kang, 2022;Long et al, 2022;Song et al, 2022;Zheng et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

“…To achieve a more sustainable society, encouraging hikers to participate in a variety of PEB can subsequently increase favorable environmental outcomes and lessen the severity of global environmental challenges (Goh, 2020;Udall et al, 2020;Choi and Kim, 2021;Esfandiar et al, 2022). Previous studies about PEB have generally focused on personal factors regarding tourists, such as their attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) mechanisms as well as the environmental behavioral intention of theory of planned behavior (TPB) (De Leeuw et al, 2015;Han, 2020;Meng et al, 2020;Yuriev et al, 2020;Alzubaidi et al, 2021;Aziz et al, 2021;Fenitra et al, 2021;Panwanitdumrong and Chen, 2021;Singh and Kaur, 2021;Zhang et al, 2021;Loureiro et al, 2022;Zheng et al, 2022); awareness of consequences (AC), ascription of responsibility (AR), and personal norm (PN) of the norm activation theory (NAM) (Meng et al, 2020;Alzaidi and Iyanna, 2021;Bai and Zhang, 2021;O'Connor and Assaker, 2021;Han et al, 2021;Cao et al, 2022;Jeon et al, 2022;Kang, 2022;Long et al, 2022;Loureiro et al, 2022;Song et al, 2022;Zhang et al, 2022). However, there are many influencing factors of personal PEB, and there are complex interrelationships, there are both have direct and indirect effects (Han, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Sun

Zhang²,

Guo³

et al. 2022

Front. For. Glob. Change

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Hikers’ intention for pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, but few studies have been conducted from the perspective of theoretical integration. This study explores the intention of hikers’ PEB from the perspective of individual hikers, based on the theory of planned behavior and norm activation theory. Researchers surveyed 456 hikers in Wuyishan National Park, and the data analysis method employed was structural equation modeling. The results demonstrate that the model integrating TPB and NAM was accepted of hikers’ PEB in national park, and for the hiker, internal demand was found to precede external stimulus for their behavior. The study sheds light on how to better comprehend and advocate for PEB in national parks.

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Section: Theoretical and Practical Implicationssupporting

confidence: 85%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Sun

Zhang²,

Guo³

et al. 2022

Front. For. Glob. Change

View full text Add to dashboard Cite

show abstract

“…This study is one of the first attempts to compare the tourists' PEB and hikers' PEB in China's Wuyishan national park while using the TPB mode and NAM in tandem. The following theoretical additions to the existing literature were provided by this investigation: firstly, this study found that both the TPB and NAM demonstrated significant explanatory capacity for tourists' and hikers' PEB in the protected areas, further validating the findings of previous studies on PEB [30,33,52,72,[107][108][109][110][111][112].…”

Section: Theoretical and Practical Implicationssupporting

confidence: 81%

Who behaves more pro-environmental in the national parks: A comparison of the tourist and the hiker

et al. 2023

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The intention of pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, especially national parks, but few studies have done comparative research on tourist and hiker behaviors. This study explores the intention of tourists’ and hikers’ pro-environmental behavior based on theory of planned behavior (TPB) and norm activation theory (NAM). Researchers surveyed 454 tourists and 466 hikers in Wuyishan National Park a structural equation modeling data analysis method. The results demonstrate that the TPB and the NAM were accurate in describing for tourists’ and hikers’ pro-environmental behavior in national park. However, for specific influencing factors, hikers’ attitude, awareness of consequences, and assumption of responsibility were significantly different from those of the tourists. This study sheds light on how to better comprehend and advocate for PEB in national parks and proposes different management approaches to improve the PEB of tourists and hikers.

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“…Schwartz (1977) conceived moral norms as feelings of strong moral obligations that people feel toward themselves to engage in pro-social behavior. In line with this model, many scholars have shown that moral norms help to explain pro-environmental behavior (Bamberg & Möser, 2007;Biel & Thøgersen, 2007;Hunecke et al, 2001;Kang, 2022;Thøgersen, 1999). The formation and activation of a moral norm is probably based on the interaction of cognitive, emotional, and social factors (Bierhoff, 2002).…”

Section: This Inconsistency Between What Consumers Say and What They Domentioning

confidence: 82%

The performance of green communication across social media: Evidence from large‐scale retail industry in Italy

Crapa,

Latino,

Roma

2023

Corp Soc Responsibility Env

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Social media have surged prominently as communication channels for corporate social responsibility. However, little is still known about the performance of green versus non‐green communication across different social media. We contribute by examining whether the presence of green features in social media communication exerts a beneficial effect on consumer response in terms of likes, comments, and shares. We also investigate how this effect hinges upon the social media platform where the content is posted as well as the richness of the format (text, photos, videos) utilized for the diffusion. To our scopes, we use an ad hoc dataset of posts of two major large‐scale retailers in Italy across three major social media, namely Facebook, Instagram, and Twitter. Our results show that, while green content generally stimulates larger response than non‐green content, its effect varies across social media, with the highest effect being observed on Instagram (at least for likes) and the lowest on Twitter (at least for comments). Moreover, the extent to which the positive effect of green content increases as media richness increases (i.e., moving from only text to text plus photo, and then to text plus video) is also contingent upon the social media platform. On Facebook, the moderation of media richness is positive and significant, while being insignificant on Instagram. On Twitter, the moderation is even nonmonotonic in the sense that the highest (positive) effect of green content tends to be obtained for either low or high media richness. Our findings offer remarkable implications for firms engaging in environmental sustainability.

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Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Cited by 21 publications

References 52 publications

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Who behaves more pro-environmental in the national parks: A comparison of the tourist and the hiker

The performance of green communication across social media: Evidence from large‐scale retail industry in Italy

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