Menumbuhkan Upaya Diversifikasi Usaha Melalui Penguatan Ketrampilan Pada Komunitas Koperasi Wanita Nelayan Di Gresik

Achmad, Zainal Abidin; Mardliyah, Sjafiatul; Siswati, Endah; Luawo, Salma Rivani; Wahyudi, Agus

doi:10.33005/jabn.v1i2.18

Cited by 3 publications

(5 citation statements)

References 2 publications

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“…For this reason, the strategy to improve the welfare of coastal communities is to provide life skills education based on productive economics by utilizing the local potential for fisherwomen (Tranggono, Djajati, & Andarini, 2016). In order to improve the welfare of coastal families in Kalanganyar village, among others, increasing the role of fisherwomen in various productive economic activities to earn additional income (Achmad, Mardliyah, Siswati, Luawo, & Wahyudi, 2020).…”

Section: Based On the Results Of Research On The Local Potential-base...mentioning

confidence: 99%

“…The plan for the transfer of knowledge in this PIHAT activity takes place through outreach and training activities. Extension activities effectively diffuse innovations for sub-urban or rural communities in Indonesia that have main jobs in the agricultural, agricultural, and plantation sectors (Achmad, Mardliyah, et al, 2020;Tranggono et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

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Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

Achmad

Tranggono

Winarno

et al. 2022

PLAKAT

Self Cite

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This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.

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Section: Based On the Results Of Research On The Local Potential-base...mentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

Achmad

Tranggono

Winarno

et al. 2022

PLAKAT

Self Cite

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“…Previously, The BIMA team has several research and experiences on the subject of MSMEs development (Achmad, Azhari, et al, 2020;, processed food (Sarofa & Wicaksono, 2019), fishing groups (Achmad, Mardliyah, et al, 2020), and digital marketing (Mas'udah et al, 2022;Tranggono, Musicasari, et al, 2021). Therefore, the BIMA team could produce concepts of extension, mentoring, and technology transfer that are feasible to apply.…”

Section: Figure 1 Situation Analysis and Activities In Implementing B...mentioning

confidence: 99%

“…Meanwhile, fisherwomen work as fisher laborers or homemakers. Fisherwomen are interesting to study because women have leverage on economic resilience and social resilience (Achmad, Mardliyah, et al, 2020;Tranggono et al, 2017). Moreover, the role of women is enormous in capital accumulation because they have the potential to generate additional income for the family (Bisowarno & Untari, 2019;Tjahjono, 2021).…”

Section: Figure 5 Chest Freezer Sharp Frv-300mentioning

confidence: 99%

Encouraging the Marketing Communication Strategy for UD Sumber Rejeki to Increase Fish-based Food Quality and Income

Tranggono

Achmad²,

Sarofa³

et al. 2022

PLAKAT

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Tujuan dari program Bakti Inovasi bagi Masyarakat (BIMA) ini untuk mentransferkan pengetahuan dan teknologi kepada mitra Usaha Mikro Kecil Menengah (UMKM) di Desa Tasikmadu, yaitu UD Sumber Rejeki. Metode pelaksanaan kegiatan melalui penyuluhan, pelatihan, dan pendampingan. Tim pelaksana menyebarkan kuesioner dan melakukan wawancara kepada pelaku UMKM di Desa Tasikmadu. Sementara Focus Group Discussion khusus pada UD Sumber Rejeki sebagai mitra untuk mengurai permasalahan. Kegiatan BIMA ini memiliki Tingkat Kesiapterapan Teknologi (TKT) level 5 yang memiliki dasar penelitian sebelumnya tentang produk pangan olahan berbasis ikan dan pendampingan UMKM di Kabupaten Trenggalek. Hasil transfer pengetahuan melalui penyuluhan berhasil meningkatkan pemahaman tentang kualitas bahan baku, resep sehat, variasi cita rasa, pentingnya digital marketing, dan kepemilikan legalitas usaha. Hasil alih teknologi berupa aplikasi pemasaran digital, perbaikan label, kemasan produk baru, dan hibah mesin pendingin berdampak pada peningkatan kualitas produk pangan olahan, perluasan jaringan pemasaran, peningkatan angka penjualan produk, dan meningkatkan kapasitas produksi. The purpose of the Bakti Innovation for Community (BIMA) program is to transfer knowledge and technology to Micro, Small, and Medium Enterprises (UMKM) partners in Tasikmadu Village, namely UD Sumber Rejeki. The method of implementing activities is through counseling, training, and mentoring. The implementation team distributed questionnaires and conducted interviews with SMEs in Tasikmadu Village. Meanwhile, a Focus Group Discussion was held with UD Sumber Rejeki's members to solve problems. This BIMA activity has a Technology Readiness Level (TKT) level 5, which has the basis of previous research on fish-based processed food products and mentoring MSMEs in the Trenggalek Regency. The results of knowledge transfer through counseling have succeeded in increasing understanding of the quality of raw materials, healthy recipes, variety of flavors, the importance of digital marketing, and ownership of business legality. The results of technology transfer in the form of digital marketing applications, improved labels, new product packaging, and refrigeration machine grants have an impact on improving the quality of processed food products, expanding marketing networks, increasing product sales figures, and increasing production capacity.

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“…Gresik regency as an industrial and tourism area, is known to have many culinary businesses. There are so many types of food in Gresik Regency with various characteristic for tourist asset, they are: processed milkfish, krawu rice, pudak, legen drinks, and fish-snacks (Achmad, Mardliyah, et al, 2020;Pemkab Gresik, 2005;Purwanti, 2016). However, all culinary businesses in Gresik Regency experienced stagnation and decreased turnover to 70% in April and May 2020, during the early days of the COVID-19 pandemic (Abidin Achmad et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Increased Buying Interest of Millennial Generation in Gresik Regency during the COVID-19 Pandemic through the @kulinergresik account

Tranggono,

Musicasari,

Achmad

2021

Jares

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The Instagram account @kulinergresik experienced an increasing number of followers along with the increase in the number of food orders, during the COVID-19 Pandemic. This study intends to analyze whether there is a relationship between pandemic conditions and as an independent variable with the purchase interest of the millennial generation of Gresik Regency on the account @kulinergresik as the dependent variable. The quantitative research method uses Spearman rank correlation analysis and t-test for the hypothesis. The study population was 144,000 followers of the @kulinergresik account with purposive sampling and data collection through the distribution of google form as a questionnaire to 100 respondents. The results showed that between the two research variables had a correlation coefficient of 0.389, meaning that it indicated a positive relationship. Besides, the results of t-test showed a 5% significance level, and it has a meaning that the hypothesis accepted. In conclusion, during the COVID-19 Pandemic, millennial generation buying interest through the @kulinergresik account has increased.

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Menumbuhkan Upaya Diversifikasi Usaha Melalui Penguatan Ketrampilan Pada Komunitas Koperasi Wanita Nelayan Di Gresik

Cited by 3 publications

References 2 publications

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

Encouraging the Marketing Communication Strategy for UD Sumber Rejeki to Increase Fish-based Food Quality and Income

Increased Buying Interest of Millennial Generation in Gresik Regency during the COVID-19 Pandemic through the @kulinergresik account

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