Salah satu teknik pengumpulan data sekaligus metode analisis terbaik untuk meneliti masyarakat adalah etnografi. Berbagai karya tulis yang terbit mengenai etnografi, seringkali memunculkan perdebatan mengenai definisi etnografi.Pandangan yang paling umum mengatakan bahwa etnografi sebagai salah satu metode penelitian dalam ilmu antropologi. Sedangkan pandangan lain menyebut etnografi sebagai seperangkat metode, strategi penelitian, paradigma, atau bahkan kerangka pikiran. Namun ada kesamaan dari semua pendapat itu, bahwa jika kita bicara etnografi, maka kita membicarakan sejumlah catatan dan cara menulis catatan tentang masyarakat.Studi pustaka ini bertujuan memberikan kemudahan kepada khalayak untuk memahami persamaan dan perbedaan antara etnografi konvensional, etnografi internet dan etnografi virtual. Serta memahami bagaimana prosedur melakukan penelitian etnografi virtual
The adaptation of the use of communication technology towards media convergence (mediamorphosis) makes it a necessity for radio to change. Jodhipati FM, a commercial radio station in Nganjuk Regency which declared its identity as a Javanese cultural radio station, has also made the change. The uniqueness of Jodhipati FM to broadcast 100% Javanese cultural programs originated from the demands of listeners to listen to the wayang kulit (leather puppet) program. The close interaction and relationships between the listeners and radio management has made every change in Jodhipati FM driven by the interests of the listeners. This qualitative research collected data through a virtual ethnography supplemented by participant observation and in-depth interviews with nine informants. The results found there to be a mediamorphosis pattern that explains the stages of Jodhipati FM’s change and the influence of the listeners’ demands, from the early history of its establishment through to the present. At present, Jodhipati FM uses Facebook, streaming and WhatsApp as broadcast support. In interactive engagement between the listeners and radio management in the virtual world, both parties have an equal role as media producers. In the life of a networked society, the listener experiences a shift in role and characteristics. Apart from acting as the media producer, the radio listeners are involved in programming, they are free to criticize and they are also free to look for sponsors and advertisements. The characteristics of the listener have also changed. They become physically visible, their voices are heard, their personalities are revealed, they live in various social networks, age restrictions disappear, there are no territorial boundaries and there are no time limits. As a cultural radio station, Jodhipati FM has the advantage of being able to preserve and spread Javanese culture throughout the world.
This article examines how the pattern of mediamorfosis of Nada FM Radio Sumenep, particularly in regard to the integration between Islamic preaching programs and Madura cultural programs as well as the form of interaction between listeners and radio institutions within a networked society. This article resulted from qualitative research using virtual ethnography. The findings revealed that the pattern of mediamorfosis using streaming, Facebook, Twitter, Instagram, and WhatsApp. Second, making the program aimed at strengthening Islamic religious beliefs while maintaining Madura culture. Third, connectivity in a networked society makes the communication of the parties equal, intimate and open to the public. Forth, listeners prefer to use WhatsApp to express criticism, including with regard to the suitability of the da'wah theme and the choice of social media.
This research discusses how the use of social media in marketing UMKM products in Sidokumpul Village, Gresik District, Gresik Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Sidokumpul Village, Gresik District, Gresik Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly
This article's background is the impact of the Coronavirus Disease 2019 (COVID-19) pandemic on the process of implementing school learning that has turned online. This article contains the process of making animated video learning media using the Powtoon application. Animated video material is the National Examination subject (Indonesian, Science, and Mathematics) for elementary school students in grades one to six. The data collection method used interviewing students, parents, teachers, village heads, PKK administrators, and youth organizations. By analyzing the problems then accomplished by making animated videos that suitable to the syllabus for each subject. The animated video is uploaded to the Sidokumpul Village Community Service Program's official Youtube channel to be accessed by all target elementary students and the wider community. Making animation is to provide learning innovation for elementary school teachers and students in Sidokumpul village and attract interest in learning. The stages of making animated videos consist of pre-production, production, and post-production. Animated videos can accelerate elementary students' understanding of the subject matter. Moreover, parental involvement in online learning provides many positive things for relationships between family members and student personality development.
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