Etnografi Virtual Sebagai Teknik Pengumpulan Data Dan Metode Penelitian

Achmad, Zainal Abidin; Ida, Rachmah

doi:10.26740/jsm.v2n2.p130-145

Cited by 60 publications

(64 citation statements)

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“…Hine argues that "ethnographer's engagement with the medium is a valuable source of insight" to embrace a "reflexive dimension" in data collection (Hine, 2000). To validate the data, Ida and Achmad (2018) argue that virtual ethnography can involve various additional offline methods to support participant observation, such as questionnaires and semi-structured interviews. Offline data collection is useful when discussing the issues of originality and correctness of data (Achmad & Ida, 2018).…”

Section: Methodsmentioning

confidence: 99%

A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

Kusuma

Purbantina

Nahdiyah

et al. 2020

ETNOSIA

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Along with the advancement of Information and Communications Technology, the internet plays a massive role in South Korean idol groups' rapid growth. Global fans quickly become one of the crucial elements that heavily influence idol groups’ global popularity. BTS Army is one of the largest music fandoms in the past several years. This research analyzes fan culture using the case of BTS Army community in Surabaya. This research employs a qualitative method under a virtual ethnographic approach. This research conducts participant observation, in-depth interviews, focus group discussions, literature studies, and documentation on collecting the data. This research finds that online media provides a space for the mem Army community in members Surabaya to actively interact with each other as they share ideas and discussions over various BTS activities. The online interaction also leads to offline activities (e.g., regular fan-meetings, BTS members’ birthday celebrations, and other social activities). The research concludes that global fandom also acts as social agents. The observation of the BTS Army community in Surabaya shows that BTS’s charity works (e.g., Love Yourself campaign) influence the fans to be more involved in various social movements such as hosting multiple charity events.

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Section: Methodsmentioning

confidence: 99%

A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

Kusuma

Purbantina

Nahdiyah

et al. 2020

ETNOSIA

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“…Researchers mainly use chat on WhatsApp to do intensive online interviews. The reason for choosing observatiom and interview with participant observasion is to examine and to identify the behavior of the inhabitants of the virtual world (Achmad and Ida, 2018).…”

Section: Methodsmentioning

confidence: 99%

“…Some reasons for choosing participant observation techniques, because (1) the importance of understanding to social context, (2) the importance of getting direct experience, (3) the importance of finding sensitive and closed information, (4) the need to see things that are not observed by others, (5) the need to find things outside the subject's perception, (6) the need to collect rich data through personal impressions (Fine, 2003;Fay, 2007;Wimmer and Dominick, 2014, p. 142;Achmad and Ida, 2018). Researchers collect data on the role of cultural radios in the dissemination of traditional music and local songs and the responses of cultural figures in the development of music mix.…”

Section: Methodsmentioning

confidence: 99%

A Virtual Ethnography Study: The Role of Cultural Radios in Campursari Music Proliferation in East Java

Achmad

Ida

Mustain

2020

ETNOSIA

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Campursari music is a trend on the radio and a favorite of the people of East Java, so it is shifting towards popular culture. This study aims to uncover the proliferation of campursari music and the role of cultural radios. This qualitative research uses a virtual ethnography method, which focuses on the physical presence and virtual text together. The subjects are technology (radio and communication technology on the internet), humans (radio listeners), physical interactions, and virtual interactions. Data collection used participant observation through observation and interviews offline and online in the form of various texts, writings, images, and audiovisuals on Facebook, Twitter, WhatsApp, Instagram, and Youtube. The informants of this study were four cultural experts, namely: Sumadi, Anton Sani, Ibnu Hajar, and Juwono. This study carried out participatory involvement for one year in the virtual world and 30 days living in four cities: Surabaya, Nganjuk, Banyuwangi, and Sumenep. Manthous's campursari music is a fusion of pentatonic and diatonic scales despite the addition of various musical instruments. It has several sub-genres, including campursari janger, campursari kendang-kempul, campursari keroncong dangdut, campursari dangdut Madura, campursari jaranan dangdut, campursari dangdut koplo, campursari dangdut hip-hop, and campursari dangdut acoustic. Cultural programs and campursari music reinforce the reliability of radio to maintain local culture (Javanese, Madura, Using). They are a means of maintaining local identities to stem global culture. No matter how hard the invasion of foreign culture, can not disrupt the local tastes of people. Campursari music proliferation is a modification to traditional music to serve the tastes of the people, to avoid it from extinction. Campursari music must be able to adapt to the current era. The four radio cultures in East Java make campursari music a primary commodity to attract radio listeners and as part of the lives of local people.

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“…Researchers used five strategic steps as commonly used in virtual ethnography (Achmad & Ida 2018). The first step, we identify groups and communities of listeners to be able to enter and become part of it.…”

Section: Methodsmentioning

confidence: 99%

The shifting role of the listeners in the mediamorphosis process of culture radio: A case study of Jodhipati 106.1 FM

Achmad

Ida

2019

MKP

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The adaptation of the use of communication technology towards media convergence (mediamorphosis) makes it a necessity for radio to change. Jodhipati FM, a commercial radio station in Nganjuk Regency which declared its identity as a Javanese cultural radio station, has also made the change. The uniqueness of Jodhipati FM to broadcast 100% Javanese cultural programs originated from the demands of listeners to listen to the wayang kulit (leather puppet) program. The close interaction and relationships between the listeners and radio management has made every change in Jodhipati FM driven by the interests of the listeners. This qualitative research collected data through a virtual ethnography supplemented by participant observation and in-depth interviews with nine informants. The results found there to be a mediamorphosis pattern that explains the stages of Jodhipati FM’s change and the influence of the listeners’ demands, from the early history of its establishment through to the present. At present, Jodhipati FM uses Facebook, streaming and WhatsApp as broadcast support. In interactive engagement between the listeners and radio management in the virtual world, both parties have an equal role as media producers. In the life of a networked society, the listener experiences a shift in role and characteristics. Apart from acting as the media producer, the radio listeners are involved in programming, they are free to criticize and they are also free to look for sponsors and advertisements. The characteristics of the listener have also changed. They become physically visible, their voices are heard, their personalities are revealed, they live in various social networks, age restrictions disappear, there are no territorial boundaries and there are no time limits. As a cultural radio station, Jodhipati FM has the advantage of being able to preserve and spread Javanese culture throughout the world.

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Etnografi Virtual Sebagai Teknik Pengumpulan Data Dan Metode Penelitian

Cited by 60 publications

References 0 publications

A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

A Virtual Ethnography Study: The Role of Cultural Radios in Campursari Music Proliferation in East Java

The shifting role of the listeners in the mediamorphosis process of culture radio: A case study of Jodhipati 106.1 FM

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