Wireless Power Transfer (WPT) is an emerging technology with an increasing number of potential applications to transfer power from a transmitter to a mobile receiver over a relatively large air gap. However, its widespread application is hampered due to the relatively low efficiency of current WPT systems. This work presents a concept to maximize the efficiency as well as to increase the amount of extractable power of a WPT system operating in non-resonant operation. The proposed method is based on actively modifying the equivalent secondary-side load impedance by controlling the phaseshift of the active rectifier and its output voltage level. The presented hardware prototype represents a complete wireless charging system, including a DC-DC converter which is used to charge a battery at the output of the system. Experimental results are shown for the proposed concept in comparison to a conventional synchronous rectification approach. The presented optimization method clearly outperforms state-ofthe-art solutions in terms of efficiency and extractable power.