Marketing To The Culinary Tourist

Silkes, Carol A.; Cai, Liping A.; Lehto, Xinran

doi:10.1080/10548408.2013.784151

Cited by 83 publications

(52 citation statements)

References 20 publications

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“…Destination management organizations (DMOs) could use culinary as a representative of cultural experience, status, cultural identity, as well as how to communicate the tourist destinations (Horng and Tsai, 2012). Further, Silkes et al (2013) noted that food could show a unique and most memorable experience for the whole trip. Andersson and Mossberg (2004) state that culinary experience is multi-dimensional, that is, the measurement of the quality of the culinary experience can not be seen only from one dimension of the food, but there are other dimensions especially in the context of a tourist experience with a culinary region that is never consumed previous.…”

Section: Culinary Experience Qualitymentioning

confidence: 99%

Culinary Experience of International Tourists in Indonesia: A Study on Denpasar and Yogyakarta Tourist Destinations

Widjaja

Wijaya

Jokom

et al. 2018

Proceedings of the 7th International Conference on Entrepreneurship and Business Management

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Culinary tourism offers tourists to learn new cultures through their experiences with local food of the visited destinations. The literature shows that although the concept of experience quality, tourist satisfaction in the context of culinary tourism has been confirmed in many previous studies, a study that examines the linkages between those variables and destination experience specifically the culinary experience with local Indonesian food is still rare. The aim of this study was to investigate the effect of culinary experience quality on destination experience satisfaction with culinary experience satisfaction as a mediating variable. In total, 202 international tourists who were in Denpasar and Yogyakarta participated in the survey. The result showed that culinary experience quality positively and significantly influenced culinary experience satisfaction. Further, culinary experience satisfaction was proven to have a positive significant effect on the overall destination experience satisfaction.

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Section: Culinary Experience Qualitymentioning

confidence: 99%

Culinary Experience of International Tourists in Indonesia: A Study on Denpasar and Yogyakarta Tourist Destinations

Widjaja

Wijaya

Jokom

et al. 2018

Proceedings of the 7th International Conference on Entrepreneurship and Business Management

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“…(ii) the stakeholders involved in the function of enriching tourism offerings are local producers and tourism-related businesses; and (iii) branding strategy is regarded as an efficient tool for destination marketing, as suggested by literature (for instance , Jago et al, 2003;Okumus et al, 2007;Kalkstein-Silkes et al, 2008;Okumus et al, 2013;Silkes et al, 2013). As for the latter, a participant argued: "Culinary tourism is not a strategy.…”

Section: The Perspectives Of Destination Development and Marketingmentioning

confidence: 99%

Culinary tourism assets and events: suggesting a strategic planning tool

Sotiriadis

2015

International Journal of Contemporary Hospitality Management

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Access to this document was granted through an Emerald subscription provided by emerald-srm:463575 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…Previously, scholars have conducted a number of studies to better understand the role of food consumption for tourists including food experiences in various festivals [15][16][17], food travel for experiencing local island foods [18,19], and urban tours for food [20][21][22]. Particularly, previous research on street foods have been mainly focused on the food safety for public health issues such as hygiene or disease from street foods [23][24][25] and the traveler's knowledge of street foods [26].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Tourists’ Experience of Quality of Street Foods on Destination’s Image, Life Satisfaction, and Word of Mouth: The Moderating Impact of Food Neophobia

Lee

Park

Ahn

2019

IJERPH

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Due to growing food-related tourism, there is increasing interest about street foods worldwide, including South Korea. Many types of food-related experiences have been considered as one of the significant elements to develop positive perceptions about a destination, and street food has been recognized as a critical clue for encouraging tourists to a destination. Previous scholars mentioned street food as a public health risk element as well as a significant factor to attract tourists’ attention. Therefore, this study aims to find out how experiential quality of street foods is related to the destination image, life satisfaction, and word of mouth as perceived by tourists in night markets of South Korea. Data was collected from 325 foreigners who visited night markets and have experienced street foods in Korea. This study demonstrates the results of the influence of quality of street foods on tourist experience, on destination image, on life satisfaction, and on word of mouth in Korea. In addition, the result shows a moderating impact of food neophobia on the formulated relationships. There are statistically significant differences between groups with high neophobia perception and low neophobia perception of street foods. Based on the results of this study, we propose not only academic implications for future studies, but also managerial implications for food enterprises and food tourism organizers related to street food.

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Marketing To The Culinary Tourist

Cited by 83 publications

References 20 publications

Culinary Experience of International Tourists in Indonesia: A Study on Denpasar and Yogyakarta Tourist Destinations

Culinary Experience of International Tourists in Indonesia: A Study on Denpasar and Yogyakarta Tourist Destinations

Culinary tourism assets and events: suggesting a strategic planning tool

The Influence of Tourists’ Experience of Quality of Street Foods on Destination’s Image, Life Satisfaction, and Word of Mouth: The Moderating Impact of Food Neophobia

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