This study explores the motivation of visitors at farmers' markets and identifies the potential of culinary tourist to contribute to the economic sustainability of a local market. A Web-based survey questionnaire was employed to collect data. The study identifies the push factors of fun and relaxation, escape, and family togetherness and the pull factors of food quality, shopping experience, and facility. It was found that pull factors of motivation play a critical role in attracting guests to a market. The study revealed that quality food and a good shopping facility were the most important factors for improving visitor satisfaction. These factors can impact the cultivation of successful farmers' market operations and contribute to culinary tourism. Farmers' markets as a form of culinary tourism can play a critical role in sustaining the economic impact of their local community. This study contributes to the understanding that farmers' markets can serve as a unique niche of culinary tourism.
Shopping has been recognized as the most popular activity for both domestic and international tourists. With many destinations adopting shopping as a positioning strategy, the development of shopping products is central to tourism promotion. The present study attempted to develop a tourist shopping style typology by evaluating tourist’s shopping attitudes and preferences. The Consumer Style Inventory (CSI) was adapted into the tourism setting to develop a tourist shopping style typology. The adaptation of CSI assists in solidifying theoretical foundations for tourism shopping research. The exploration of the interrelationship between tourists’ shopping psychology, tourist demographics, and their actual purchases revealed valuable practical information on how to strategically integrate shopping into tourism planning and marketing.
The study examined the experience of students majoring in hospitality and tourism management who attended an annual career fair sponsored by the department. The purpose of this study was to ascertain student attitudes regarding their perception of the value of attending career fairs and the recruiting efforts conducted. Questionnaires were completed by students upon departing the career fair. It was found that most students agreed that participation in the career fair increased student knowledge about their specific areas of interest. It was found that student interest in hospitality and tourism careers increased as a result of attendance at the career fair. Different patterns of career fair attendance were found among different demographic groups.
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