Marketing Islam Through Zakat Institutions in Indonesia

Jahar, Asep Saepudin

doi:10.15408/sdi.v22i3.2353

Cited by 8 publications

(7 citation statements)

References 6 publications

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“…Participants will be provided with several materials that are presented related to the types of halal products, products that are included in the halal category, and halal brands. Business actors are not only able to meet market demand, but also must carry the value of products and businesses that are good and halal (Jahar, 2015). So that the Salman ITB Halal Lecture program presents techniques in production so that it still has halal values that are useful for business actors and selling techniques ranging from capital to determining selling prices according to halal law.…”

Section: Results and Discussion Program Informationmentioning

confidence: 99%

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Putra

Rachmawati

Cholifah

2021

MediaTor: Jurnal Komunikasi

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The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.

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Section: Results and Discussion Program Informationmentioning

confidence: 99%

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Putra

Rachmawati

Cholifah

2021

MediaTor: Jurnal Komunikasi

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“…Mosques should modernize both management as modern business organizations and the productivity of the program, not only pay attention to the mahdhah worship only so that the mosque could adapt the current development and the needs of the more dynamic people. It's also stated by Jahar (2016) in the context of modernization of Zakat Management.…”

Section: Literature Reviewmentioning

confidence: 92%

ENHANCING THE ECONOMIC ROLE OF THE MOSQUE THROUGH EMPOWERMENT A Case Study in Yogyakarta City

Fahmi

2018

e-mabis: j.econ.manaj.bus

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A large number of Muslim population in Indonesia is also suitable for a large number of mosques. Mosque in the history of Islamic civilization is a means to perform da’wah and development of economic resources of Muslims. Using descriptive qualitative methods, this study aims to examine how the economic role of the mosque can be improved through community empowerment program in Yogyakarta City, Indonesia. From the result, it may be concluded that mosque has a strategic position to empower congregation. For enhancing the economic role through empowerment, there are at least six steps. Firstly, planning process including agreement among the administrator, looking for fund source, and also looking for the partner. Secondly, socialization to the congregation, opened, closed, or limited. Thirdly, selecting the beneficiaries. Fourthly, the empowering process including lending a soft loan, establish cooperative, or marketing intervention. Fifthly, mentoring both economic and spiritual progress of the beneficiaries. The last process is evaluating the program periodically. The success indicators of this program are the performance of returning loans and the improving intensity of the congregation prayer.

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“…Philanthropy It has been carried out in different forms including education fund s, health care aid, humanitarian aid, social and community development. [8] The main goal of Islamic philanthropy is to raise the status of disadvantaged people and create social welfare in all aspects. This study attempts to illustrate how philanthropy is created using video visualization on Hobby Makan Channel.…”

Section: Introductionmentioning

confidence: 99%

Altruism a Piety in Philanthropy Visualization on YouTube: Case Study Hobby Makan Channel

Nurhablisyah¹,

Muslimin²,

Jahar³

et al. 2021

Proceedings of the 3rd International Colloquium on Interdisciplinary Islamic Studies, ICIIS 2020, 20-21 October 2020, Jakarta,

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This study attempts to illustrate the Hoby Makan channel on youtube as messages of philanthropic activities. The video visualization on this channel consists of four components: (1) Thumbnail, which consists of texts and pictures, (2) Opening, location of the street food, (3) M ain contents: reviewing food and its texture, (4) Closing: delivering persuasive words about religious messages. The religious messages are delivered by saying a common statement "Borong Semua" (all of them) to share and participate in helping disadvantaged people. This statement has soon become famous and has inspired similar channels to do the same. The Hobby Makan channel has shown altruism and piety through philanthropic activities in its videos. As a YouTuber with more than 3 million subscribers, Hobby M akan has the power to influence people. Its videos have inspired another YouTuber to do the same. This study, therefore, aims at illustrating how fundraising innovation through electronic technology has been adapted to a current trend in millennial society. As a qualitative case study to analyze phenomena, a semiotic approach is applied to analyze the channel contents or message. As the result, the study shows an increasing approach and innovation in philanthropic activities in da'wah.

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Marketing Islam Through Zakat Institutions in Indonesia

Cited by 8 publications

References 6 publications

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

ENHANCING THE ECONOMIC ROLE OF THE MOSQUE THROUGH EMPOWERMENT A Case Study in Yogyakarta City

Altruism a Piety in Philanthropy Visualization on YouTube: Case Study Hobby Makan Channel

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