Marketing Communication Strategy of Halal Tourism Around Gus Dur’s Cemetery in Jombang

Rohimah, Afifatur; Romadhan, Mohammad Insan

doi:10.18326/inject.v4i1.1-14

Cited by 4 publications

(5 citation statements)

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“…Konten kuliner halal menjadi salah satu konten populer di Instagram sejak tahun 2011 (Rohimah & Romadhan, 2019). Pengguna media sosial bersaing menjadikan kuliner sebagai konten utama, salah satunya banyak dipelopori oleh pengguna Instagram muslim yang aktif memproduksi konten kulier (foodgram muslim).…”

Section: Pendahuluanunclassified

“…Sebagai produsen informasi, seorang foodgram muslim tentu mempunyai keinginan untuk terus membagikan konten kuliner halal melalui media sosial. Realitas ini menunjukkan adanya kebutuhan infromasi kuliner halal yang tinggi dikalangan masyarakat (Rohimah & Romadhan, 2019) hingga membentuk budaya partisipasi. Akan tetapi ketika dipahami secara kritis, budaya partisipasi yang dibentuk oleh foodgram muslim menjadi bentuk usaha untuk mendapatkan apresiasi sekaligus pengakuan dari netizen.…”

Section: Realitas Makna Dalam Komunikasi Virtual Melalui Konten Kulin...unclassified

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Virtual Communication: Muslim Foodgram Participation Culture

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The rapid development of the digital age has led humans to adapt new habits in communication. Communication activities are even very easy to do through digital platforms such as Instagram social media. Virtual communication activities conducted through halal culinary content are considered capable of creating information exchange. It is this exchange of information that makes participation happen virtually. Participation can not be considered as an activity without meaning, but when participation is done repeatedly, then the participation activity becomes a form of culture that has a certain meaning and interest. This research reveals virtual communication conducted by Muslim Instagram users who are actively producing kulier (Muslim foodgram) content through halal culinary content. The virtual ethnographic method was used by researchers to examine Henry Jenkins' theory of participation culture combined with smith's concept of researcher meaning. Based on the results of the study conducted for approximately eight months, researchers obtained data that virtual communication activities conducted by Muslim foodgrams are divided into several forms of participation such as affiliation, expression, collaboration, and circulation. not only a form of participation, researchers found that participation activities carried out by Muslim foodgrams through virtual communication occur continuously to form a culture. Participation culture formed from virtual communication activities include participation based on appreciation, participation based on existence, participation based on pleasure. The establishment of a culture of participation in virtual communication turns out to contain several meanings such as reputational interests, self-image, awards, hobbies, to careers.Perkembangan era digital yang semakin pesat telah membawa manusia pada adaptasi kebiasaan baru dalam berkomunikasi. Aktifitas komunikasi bahkan dengan sangat mudah dilakukan melalui platfoam digital seperti media sosial Instagram. Aktifitas komunikasi virtual yang dilakukan melalui konten kuliner halal dianggap mampu menciptakan pertukaran informasi. Pertukaran informasi inilah yang membuat adanya partisipasi terjadi secara virtual. Partisipasi tidak bisa dianggap sebagai aktifitas tanpa makna, tapi ketika partisipasi dilakukan berulang kali, maka aktifitas partisipasi menjadi bentuk budaya yang memiliki makna dan kepentingan tertentu. Penelitian ini mengungkap komunikasi virtual yang dilakukan oleh para pengguna Instagram muslim yang aktif memproduksi konten kulier (foodgram muslim) melalui sebuah konten kuliner halal. Metode etnografi virtual digunakan peneliti untuk mengkaji teori budaya partisipasi Henry Jenkins yang dikombinasikan dengan konsep makna peneliti dari Smith. Berdasarkan hasil penelitian yang dilakukan selama kurang lebih delapan bulan, peneliti mendapatkan data bahwa aktifitas komunikasi virtual yang dilakukan oleh foodgram muslim terbagi menjadi beberapa bentuk partisipasi seperti affiliation, expression, collaboration, dan circulation. tidak hanya bentuk partisipasi, peneliti menemukan bahwa aktifitas partisipasi yang dilakukan oleh foodgram muslim melalui komunikasi virtual terjadi terus-menerus hingga membentuk budaya. Budaya partisipasi yang terbentuk dari aktifitas komunikasi virtual meliputi participation based on appreciation, participation based on existence, participation based on pleasure. Terbentuknya budaya partisipasi dalam komunikasi virtual ternyata mengandung beberapa makna seperti kepentingan reputasi, citra diri, penghargaan, hobi, hingga karir.

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Section: Pendahuluanunclassified

Section: Realitas Makna Dalam Komunikasi Virtual Melalui Konten Kulin...unclassified

Virtual Communication: Muslim Foodgram Participation Culture

et al. 2021

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“…Tourism marketing activities aim to persuade tourists who are categorized into two groups, namely first, groups of people who have financial and physical abilities for tourism activities but do not have time to travel; the second group is tourists who are the target of promotion for information giving and influence tourists who are considered to have prospects to visit tourist destinations (Afifatur & Novaria, 2017 as cited in Rohimah & Romadhan, 2019).…”

Section: Tourismmentioning

confidence: 99%

Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province

Destiana

Kismartini

2020

Society (Bangka. Online)

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The disruption era creates great opportunities for halal tourism development by using technology to market halal tourism products. As a pilot project for the halal tourism development, Penyengat Island in Riau Island Province faces the challenges in building its image as a leading halal tourism destination. This study aims to analyze the halal tourism marketing, in this case, digital marketing, on Penyengat Island in the disruption era. This research used descriptive qualitative methods through a literature study with data sources derived from related journal articles and other literature. The efforts of halal tourism marketing for Penyengat Island are not implemented digitally. To market tourism of Penyengat Island, the local government and stakeholders use mass media advertising, billboards, annual festivals, and digital channels such as social media, online booking sites, and e-book guides at halaltrip.com. Yet, the media does not inform tourism events or indicate Penyengat Island as a halal tourism destination. It proves that inadequate information about the concept of halal tourism and/or other available information on halal tourism travel guides for Muslim tourists on the digital platforms used. The efforts to promote Penyengat Island as halal tourism using digital channels are the relevant interesting contents in digital marketing channels, the availability of information on the need for halal services, and innovation on tourism attractions.

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“…Pemasaran wisata bertujuan untuk membujuk wisatawan yang memiliki kemampuan keuangan dan fisik untuk pariwisata namun tidak memiliki waktu bepergian; serta wisatawan yang dianggap memiliki prospek untuk mengunjungi destinasi wisata (Afifatur & Novaria dalam Rohimah & Romadhan, 2019). Kerangka pemasaran destinasi wisata yang sukses membutuhkan pendekatan kooperatif dan strategis melalui kegiatan membentuk komite pemasaran destinasi wisata; mengembangkan rencana pemasaran destinasi wisata yang strategis yang sejalan dengan rencana pengembangan destinasi wisata yang sudah ada; mengadakan penelitian yang relevan; dan mengidentifikasi dan mengembangkan produk dan pengalaman wisata yang baru (Cox & Wray, 2011).…”

Section: Kawasanunclassified

Pengembangan Pariwisata Halal Di Pulau Penyengat Provinsi Kepulauan Riau

Destiana

Kismartini

2020

Dialogue

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Penyengat Island in Riau Islands Province was appointed by the Ministry of Tourism as one of the leading halal tourism destinations. The development of halal tourism on Penyengat Island requires strategies that can increase Muslim tourist arrivals. This article aims to analyze alternative strategies for the development of halal tourism in Penyengat Island so that the number of tourist visits can increase and the application of the concept of halal tourism in Penyengat Island can be implemented, so as to obtain the recommended strategy. This research uses a qualitative descriptive approach through literature study with the use of journals that are in accordance with the research topic. The alternative policy evaluation uses evaluation criteria in the form of technical feasibility, economic feasibility, political feasibility and administrative feasibility. There are three alternative policies that can be implemented for the development of halal tourism on Penyengat Island, namely branding and marketing; easy access and visa; and the provision of Muslim tourist-friendly facilities. The policy recommendation is the provision of friendly facilities for Muslim tourists that can creat comfortable for Muslim tourists.

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Marketing Communication Strategy of Halal Tourism Around Gus Dur’s Cemetery in Jombang

Cited by 4 publications

References 0 publications

Virtual Communication: Muslim Foodgram Participation Culture

Virtual Communication: Muslim Foodgram Participation Culture

Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province

Pengembangan Pariwisata Halal Di Pulau Penyengat Provinsi Kepulauan Riau

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