Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province

Destiana, Riska; Kismartini, Kismartini

doi:10.33019/society.v8i1.174

Cited by 10 publications

(9 citation statements)

References 20 publications

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“…Whereas halal tourism is inclusive sector which is not only for Muslims but also for non-Muslims. In the end, halal tourism still has weak branding and promotion (Destiana and Kismartini, 2020).…”

Section: Introductionmentioning

confidence: 99%

The determinants of Muslim millennials’ visiting intention towards halal tourist attraction

Juliana

Mahri

Salsabilla

et al. 2022

JIABR

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Purpose This study aims to investigate the relationship between destination image (DI), travel motivation, religiosity, Islamic attributes of destination and the Muslim millennial’s visiting intention to halal tourist attraction. Design/methodology/approach Using quantitative method, this study analyses responses to a questionnaire distributed to 200 respondents living in various province in Indonesia. To prove the hypothesis, the data collected are analysed using partial least square-structural equation modelling (PLS-SEM). Findings This study shows that there is significant relationship positively between travel motivation, religiosity, Islamic attributes of destination and Muslim millennials’ visiting intention to Lombok as halal tourist attraction. However, the DI shows insignificant impact on Muslim millennials’ visiting intention. The results confirm that travel motivation, religiosity and Islamic attributes of destination are highly important in encouraging the intention of Muslim millennials to visit halal tourist attraction. Research limitations/implications This study, however, has limitations. Firstly, the observation of this study is only aimed at Muslim millennials aged from 20 to 40 years. Secondly, the variables used in this study are only four variables. Practical implications To increase the visiting intention among Muslim millennials to halal tourism destination, the authorities should create and design the concept of halal tourism to attract Muslim millennials by considering the factors in this study. In addition, related parties need to improve halal infrastructure quality to boost halal tourism development. Indonesia is the biggest Muslim country in the world recently, the better promotion and campaign of halal tourism, the more Muslim millennials who are interested to visit halal tourism destination. Originality/value This study explores Muslim millennials’ visiting intention to halal tourist attraction in Indonesia. The study combines four important determinants affecting Muslim millennials to visit Lombok as one of the halal tourist attractions in Indonesia. In addition to that, literature explaining visiting intention in the context of prospective Muslim millennial is scarce.

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Section: Introductionmentioning

confidence: 99%

The determinants of Muslim millennials’ visiting intention towards halal tourist attraction

Juliana

Mahri

Salsabilla

et al. 2022

JIABR

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“…App marketing can also be a strategy of choice. Using popular online booking applications, such as hotels or lodging, can help improve marketing and reach the target market of Islamic tourism (Battour et al, 2022;Destiana & Kismartini, 2020). In the recovery strategy, ensuring the existence and availability of Sharia tourism destinations on Lombok Island in these applications can make it easier for tourists to find, choose, and book accommodation that suits their needs.…”

Section: Increased Online Marketingmentioning

confidence: 99%

Sharia Tourism Business Recovery Strategies on Lombok Island Indonesia Post Covid-19

Sudirman,

Mansyur,

Supriadi

et al. 2023

J. Professional Business Review

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Purpose: This study aims to identify and analyze the recovery strategy of the Sharia tourism business on Lombok Island, Indonesia, after the Covid-19 pandemic. Theoretical framework: The recovery of the Sharia tourism business on Lombok Island after COVID-19 requires joint efforts, innovation, and adaptation to changing trends and tourist preferences. With the right strategy, Sharia tourism on Lombok Island can recover and generate a positive economic impact for the area. Design/Methodology/Approach: Through a qualitative descriptive research approach, researchers collected data through observation, analysis of related documents, and interviews with stakeholders related to Sharia tourism on Lombok Island. Findings: The results of this study reveal several essential strategies in the recovery of the Sharia tourism business on Lombok Island, namely increasing online marketing, a collaboration between tourism actors, developing halal tourism, and developing environmentally friendly tourism. Research, practical & social implications: The resulting recommendations can be a reference for tourism industry players, government, and other related parties in developing practical and sustainable recovery efforts. With the implementation of the right strategy, it is expected that Sharia tourism on Lombok Island can recover successfully, provide significant economic benefits, and meet the expectations of Muslim tourists and local communities. Originality/Value: This research contributes to understanding the recovery strategy of the Sharia tourism business on Lombok Island after the Covid-19 pandemic.

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“…Especially in this era of technological disruption, the tourism sector must continue to rely on innovation, creativity and technology. This can be applied to the development of sting island tourist destinations considering that its main market share is foreign tourists [18].…”

Section: Tourism Development Aspectsmentioning

confidence: 99%

Development of Penyengat Island Area as an International Tourism Area Based on Heritage Tourism

Prayuda¹,

Syafrinaldi²,

Akbar³

et al. 2022

IJSDP

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This research aims to implement the Penyengat Island area as a heritage-based international tourism area. Indonesia is well known as one of the largest numbers of historical tourisms in the world. The number of world tourism heritage sites continues to increase every day, Indonesia has diversity island that one of them has potential to developed as a tourism destination. Penyegat Island is one of potential island due the preservation of customs and moral values that have a historical heritage in Penyengat Island can be promoted by procedures based on international heritage. This paper uses descriptive qualitative methods with data collection techniques through library research with an empirical study approach. The results showed that the phenomenon of urbanization associated with globalization factors make the natural physical structure in the Penyengat Island area less noticed, even though Penyengat Island is a typical area because it has sublime value and culture that can be used as a unique tourism object or destination without eliminating historical value so that Penyengat Island can become one of Indonesia's flagship tourism products in Internasional community based on Heritage Tourism.

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Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province

Cited by 10 publications

References 20 publications

The determinants of Muslim millennials’ visiting intention towards halal tourist attraction

The determinants of Muslim millennials’ visiting intention towards halal tourist attraction

Sharia Tourism Business Recovery Strategies on Lombok Island Indonesia Post Covid-19

Development of Penyengat Island Area as an International Tourism Area Based on Heritage Tourism

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