This article aims to develop an appropriate strategy for halal tourism at the complex of Gus Dur’s cemetery. The aim of the study is to find out an appropriate marketing communication strategy that can be applied for halal tourism particularly in religious tourism complex, around Gus Dur’s cemetery. This study used descriptive qualitative method through a mapping approach in finding the data. The finding of the study is that the implementation of an appropriate marketing communication strategy of halal tourism around Gus Dur’s cemetery should consider several aspects including advertisement role, sales promotion, event enhancement, maximizing social relationships, social publicity, direct marketing with digital utilization, and growing good tourist image with the role of word of mouth. The marketing communication strategy that will be developed should refer to the concept of halal tourism; the so called Muslim-friendly environment. Throughout this marketing communication strategy, this will maximize the existence of religious tourism around Gus Dur’s cemetery both for local and international tourists.
Surabaya had a tourism industry sector that people was often known as Kenjeran Park Surabaya.Kenjeran Park was a potential tourism industry, because there was also a culinary tour thatsupportedpeople in spending holiday with their family. In 2017 in Kenjeran Park there is a newtheme park called Atlantis Land Surabaya.The researcher was interested in researching this researchbecause wanted to know the role of public relations Atlantis Land as a relatively new theme park inSurabaya to build its image and become an icon in Kenjeran Park’s.The literature review used is thepublic relations management process. This research used a qualitative approach and uses descriptivetypes of research. The results of this study indicated that there were some stages in the process ofKenjeran Park’s image formation, one of which was doing promotion that had a purpose to introducepublic about Atlantis Land Surabaya.Keywords: Role of Public Relations, Image, Atlantis Land
Culture and Indonesia is a thing that will never loose. But cultures that abounds in its development especially in the digital era and the current globalization as pushed the waning cultural premises in indonesia specially in younger generations. It would certainly be the task of the Government as the driving force in cultural preservation efforts. One of the local culture that needs to be preserved is a saronen musical culture derived from the Regency of Sumenep Madura. Based on the phenomenon of researchers interested in knowing the strategies of communication in Cultural preservation Saronen To the younger generation in Sumenep. As for the research methods using a descriptive qualitative approach with data collection techniques of observation, interview and documentation study. The results in this study demonstrate the communication strategy undertaken by the Department of culture, tourism, youth and sports festival by using Sumenep Regency as a medium in the delivery of cultural preservation efforts to saronen generation Young's been right on target.Key Word: Communication Strategy, Saronen Cultural Preservation, The Younger Generation
Indonesia is blessed with a variety of tribes and cultures that abound and have a uniquenessuniqueness of diverse between tribes and cultures with one another. based on this the researcher interested to study about local culture as activity in process of public relations management especially at local culture that exist in madura. Researchers interested in researching on the local culture in Madura because madura is one of the typical culture and large enough that exist in Indonesia, besides madura is also one of the areas that have cultural diversity, such as one of which is the saronen culture, cow culture, culture sonok cattle and the majority of residents still hold firm local culture in the area. literature review used is the process of public relations management. This research method using qualitative approach, While the type of descriptive research. The results of this study indicate that the culture has been embedded into various activities in society in Indonesia including the process of public relations management ABSTRAK Indonesia dikarunia berbagai suku dan budaya yang melimpah ruah dan memiliki keunikankeunikan yang beranekaragam antara suku dan budaya yang satu dengan yang lain. berdasarkan hal tersebut peneliti tertarik untuk menelaah mengenai budaya lokal sebagai aktivitas dalam proses manajemen public relations khususnya pada budaya lokal yang ada di madura. Peneliti tertarik untuk meneliti pada budaya lokal di madura dikarenakan madura merupakan salah satu budaya yang khas dan cukup besar yang ada di Indonesia, selain itu madura juga merupakan salah satu daerah yang memiliki keanekaragaman budaya, seperti salah satunya yaitu budaya saronen, budaya kerapan sapi, budaya sapi sonok dan penduduknya mayoritas masih memegang teguh budaya lokal yang ada di daerah tersebut. kajian pustaka yang digunakan adalah proses manajemen public relations. Metode penelitian ini menggunakan pendekatan kualitatif, Sedangkan jenis penelitian deskriptif. Hasil dari penelitian ini menunjukkan bahwa budaya sudah melekat ke dalam berbagai aktivitas pada masyarakat di Indonesia termasuk di antaranya proses manajemen public relations.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.