2018
DOI: 10.15240/tul/001/2018-4-012
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Market orientation of business schools: a development opportunity for the business model of University Business Schools in transition countries

Abstract: Globalization, internationalization, massifi cation, rise of ICT, economic and political constraints in transition economies, open market economy and increased competition. Competitive pressures Pressures of international evaluation, privatization, changing needs of a transition economy, restricted public funding, meeting society and market needs. Social responsibility Social relevance of Business Schools, social responsibility, cooperation with the key stakeholders, delivery of educational services to satisfy… Show more

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Cited by 9 publications
(4 citation statements)
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“…The business model concept, although designed primarily for the private sector, has recently been explored in the field of universities [11,12,29]. For example, some research has examined how entrepreneurial activities developed by HEIs contribute to shape their business model [11].…”
Section: Digital Transformation Business Model Innovation and Heimentioning
confidence: 99%
“…The business model concept, although designed primarily for the private sector, has recently been explored in the field of universities [11,12,29]. For example, some research has examined how entrepreneurial activities developed by HEIs contribute to shape their business model [11].…”
Section: Digital Transformation Business Model Innovation and Heimentioning
confidence: 99%
“…For example, many authors consider the values of higher education from the viewpoint of economics, financial profit achieved by university and return of investment (Freeman, 1981;D'Aguiar & Harrison, 2016;Agiomirgianakis et al, 2018;etc.). Other authors consider the values from the viewpoint of marketing and/or marketization of university (Rosi et al, 2018;Sellar, 2013;Tomlinson, 2018). Other authors (including the authors of this paper) consider university values from the viewpoint of psychology, sociology, management and behaviorism (Miller & Nadler, 2016;Watts, 2017;O'Doherty et al, 2019).…”
Section: University Valuesmentioning
confidence: 99%
“…The factor of access to financial resources has been investigated in several studies. The results indicate that women, upon entering small businesses and establishments, encounter some limitations in accessing formal and informal financial resources (Heinzen et al, 2019;Rosi et al, 2018;Tummers, 2016;Haltiwanger et al, 2013). The advent of urban entrepreneurship compliant with the scaling of city policies toward economic growth and local government participation is to be adequately considered (Zellweger et al, 2019;Ziyae, 2018;Qian and Haynes, 2014;Arregle et al, 2012).…”
Section: Theoretical Background and Literature Reviewmentioning
confidence: 98%