Digital Transformation for Business Model Innovation in Higher Education: Overcoming the Tensions

Rof, Albert; Bikfalvi, Andrea; Marquès, Pilar

doi:10.3390/su12124980

Cited by 64 publications

(50 citation statements)

References 33 publications

(71 reference statements)

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“…As Rof et al (2020) have pointed out, the digital transformation of the university is an evolutionary process, which affects and transforms all major areas of activity, teaching, research and administration and is determined by factors such as culture.…”

Section: Jmermentioning

confidence: 99%

Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

Makrydakis

2021

jmer

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Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.

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Section: Jmermentioning

confidence: 99%

Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

Makrydakis

2021

jmer

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“…By causing a shift of paradigm, these changes may produce tensions related to the new way of creating, proposing and capturing value. Increased digital skills, a customer-centric approach and diversified sources of revenues are among the solutions proposed to overcome the arising challenges [31]. The shift to digital innovation in the HE sector has largely accelerated over the last years in tandem with the larger availability of technological resources for education and research.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…The shift to digital innovation in the HE sector has largely accelerated over the last years in tandem with the larger availability of technological resources for education and research. This process has been intended as a means to improve or redesign the educational experience and the university way of working [32] but also as a forced switch to stay relevant in the sector [31]. The changing needs of learners prompted the use of digital technologies by also influencing the culture of teaching and learning [33].…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…Many of the initiatives were designed to be temporarily, while they actually lasted longer than expected or evolved from their original design. The legacy of this experience will be a matter of strategic choice, in order to make them the new standards and possibly change the underlying business model of the School of Management [31,64].…”

Section: Contributions Of the Papermentioning

confidence: 99%

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Digital Innovation in Times of Emergency: Reactions from a School of Management in Italy

2020

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The study explores how the COVID-19 outbreak prompted digital innovation in a Higher Education Institution (HEI) by providing evidence on the dimensions leveraged, the initiatives organised and the organisational results achieved. By means of an exploratory single case study based on a School of Management located in Northern Italy, the study proposes a process model to highlight how digital innovation has been fostered during the emergency. Results highlight the relevance of both technological and cultural aspects that supported the digital transformation during the crisis. The dimensions of digital readiness and cultural openness, together with a defined strategic orientation, represented relevant facilitators of the digital innovation process. In turn, digital innovation had important implications for sustainability, which was fostered by increasing the accessibility to quality education and addressed as a topic of many of the digital contents delivered. Thus, the study contributes to the stream of research that investigates how digital innovation in HEIs and other public administrations happens and how such an innovation can support sustainability. Finally, the paper provides practical implications on both technological and cultural aspects of innovation.

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“…Whereas, higher education institutions (HEIs) around the world in general and in Vietnam in particular are struggling to build up and develop their digital transformation strategy and activities [6] - [8] posing a need for an comprehensive view about digital transformation in higher education. Thus, we conduct a research aiming to review the pertinent literature to provide a integrative approach about digital transformation in higher education.…”

Section: Introductionmentioning

confidence: 99%

Digital Transformation in Higher Education: an Integrative Review Approach

Thái¹,

Quỳnh²,

Linh³

2021

TNUJST

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Chuyển đổi số giúp các trường đại học thay đổi các hoạt động dạy – học, nghiên cứu và vận hành truyền thống với các cách thức đổi mới, sáng tạo và tiết kiệm chi phí hơn. Trên thế giới, các trường đại học đều cố gắng xây dựng và phát triển chiến lược và các hoạt động chuyển đổi số để tìm ra một mô hình phù hợp nhất với từng đơn vị. Nghiên cứu này hệ thống tổng quan tài liệu để cung cấp những thông tin tổng hợp về hoạt động chuyển đổi số trong giáo dục đại học. Nghiên cứu sử dụng các cơ sở dữ liệu như Web of Science (WoS), Google Scholar, Research Gate, ScienceDirect để tiếp cận các bài báo về chuyển đổi số trong giáo dục đại học. Các bài báo được lựa chọn để nghiên cứu tổng quan phải đáp ứng các tiêu chí: có nội dung về chuyển đổi số trong giáo dục đại học, viết bằng tiếng Anh và có thể tiếp cận toàn văn. Tổng cộng có 24 bài báo được sử dụng để nghiên cứu tổng quan. Dựa vào các kết quả của nghiên cứu tổng quan này, nghiên cứu thực nghiệm trong tương lai có thể xác định và đánh giá các yếu tố ảnh hưởng đến công tác triển khai hoạt động chuyển đổi số trong giáo dục đại học.

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Digital Transformation for Business Model Innovation in Higher Education: Overcoming the Tensions

Cited by 64 publications

References 33 publications

Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

Digital Innovation in Times of Emergency: Reactions from a School of Management in Italy

Digital Transformation in Higher Education: an Integrative Review Approach

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