National and local governments are harmonizing the regional policies to enable balanced development of regions. Related research is questioning whether priority should be given to information and communication technologies in the implementation of the Smart Specialization Strategy in a regional level. The objective of this article is to find out whether ICTs have any impact on key tourism statistical performance indicators. Such an impact would justify the priority of ICT in regional policies. 2.181 tourism industry entities were checked for web presence; the region of the entity’s activity was recorded. The correlation between the on-line presence and the key statistical indicators was analyzed. Only 655 (30 %) are present on the Internet by a means of a web page. There is a strong positive correlation (τb=0,656, p

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Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper.The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services.Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public) funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future -that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools' curriculum follow the development of key recent trends in the industry? The main objective of this paper is to identify the key aspects of the dynamic adaptation of university business schools and to elaborate on the possible linkage between the development of professional competences of students in the field of tourism and the professional requirements of organizations in this industry. We will use the comparative method (overview and comparison of tourist programs of selected faculties in selected countries of the former Yugoslavia, review and comparison of their programs regardless of any possible accreditation) and benchmarking analysis that will help us identify differences in achieved professional student competencies in selected faculties and compare them against achieved professional student competencies of selected, leading faculties in central Europe in the field of tourism.

Forecasting is important in many branches of logistics, including the logistics related to Tourism supply chains. With an increasing inflow of American tourists, planning and forecasting the US tourists’ inflow to Slovenia have gained far more importance attention amongst scholars and practitioners. This study, therefore, was conducted to forecast the American tourists’ inflow to Slovenia using one of the predictive models based on the exponential smoothing approach, namely Holt-Winters damped additive (HWDA) exponential smoothing method. The model was modified by several improvements, while the obtained results were generalized to other supply chain components. The results show that the forecasting system can predict well the observed inflow, while the methodology used to derive the model might have enriched the plethora of existing practical forecasting approaches in the tourism domain. Benchmarking demonstrates that the proposed model outperforms a competitive ARIMA model and official forecasts. The practical implications are also discussed in this paper.

Globalization, internationalization, massifi cation, rise of ICT, economic and political constraints in transition economies, open market economy and increased competition. Competitive pressures Pressures of international evaluation, privatization, changing needs of a transition economy, restricted public funding, meeting society and market needs. Social responsibility Social relevance of Business Schools, social responsibility, cooperation with the key stakeholders, delivery of educational services to satisfy a variety of stakeholders. Academic-institutional aspects Administrative heritage, autonomy, complex framework of the management, explicit institutionalised aspects, accreditation and ranking pressures, criticism of Business Schools.

In the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to identify optimum content creation. This aspect is analysed both in the dimension of information as well as marketing strategies. An important element then is to determine both technological as well as behavioural reasons that influence the form of the disseminated information. The paper will present marketing formats of content creation in the processes of disseminating knowledge on health and safety. In this light the Author will also analyse the effectiveness of particular types of content. Classification and characteristics of content will be presented in it as well. The research will be supported by selected tools of internet analytics so as to identify the types of content transfer carriers and the scale of their impact (such as, for example, Google Trends, Google Planner, Ubersuggest, Buzzsumo, Brand24 itp). The presentation will also include expert industry reports that indicate the extent to which in a general grasp the presented creations are applied to formulate interdependencies of applying the identified contents in the scope of the issues related to health and safety. Identifying potential division lines within the content category will allow to formulate a profiled methodology of their application within this specialist area.

Green Supply chain, Green Packaging, Eco-labels, and Eco-design strategies are concepts that are discussed frequently within scientific and political debates. Eco-design strategies for Lifecycle Design include the Eco-design Strategy wheel which presents eight Eco-design strategies: New concept development, Selection of low-impact materials, Reduction of materials usage, Optimization of production techniques, Optimization of distribution system, Reduction of impact during use, Optimization of initial lifetime, and Optimization of end-of-life system. This research investigates specifically the selection of low impact raw materials phase using the European Union as a benchmark to improve the Egyptian situation and aims to apply the closed loop cycle to the Egyptian Plastics Industry. Its goal is to enlight the way towards Sustainable and Circular economy system in Plastics manufacturing sector in Egypt while emphasizing the financial benefits from the Business and Marketing perspectives rather than the Environmental perspective only.