Looking for Indicators of Media Richness Theory in Distance Education

Martz, Wm. Benjamin; Reddy, Venkateshwar K.

doi:10.1109/hicss.2005.392

Cited by 5 publications

(3 citation statements)

References 29 publications

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“…Dalam konteks kekayaan media, setiap media dianggap mempunyai ciri-ciri kekayaan yang tersendiri dalam proses komunikasi (Daft & Lengel, 1986). Kepelbagaian media komunikasi adalah spektrum kepada kekayaan media (Martz & Reddy, 2005). Ia dilihat mampu untuk menghasilkan komunikasi yang berkesan berbanding dengan komunikasi yang berasaskan kepada satu media sahaja (Hong & Zhang, 2014 Oleh itu, kajian ini mengemukakan konsep jalinan antara media bagi memperlihatkan bagaimana maklumat melalui media daripada hierarki kekayaan yang berbeza akhirnya dapat mempengaruhi sikap dan tingkah laku pembelian pengguna.…”

Section: Jalinan Mediaunclassified

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Mohamad¹,

Ishak²,

Rashid³

2016

JKMJC

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AbstrakKeputusan pembelian pengguna terhadap suatu produk boleh dipengaruhi oleh pelbagai perkara seperti iklan, media dan faktor persekitaran. Dari perspektif media, keputusan pembelian pengguna tidak hanya bergantung kepada maklumat yang bersumberkan satu media sahaja. Sebaliknya, kecenderungan untuk mengurangkan risiko dalam pembelian akan mendorong pengguna untuk membina kefahaman yang lebih baik mengenai produk. Justeru, berteraskan kepada Teori Kekayaan Media, kajian ini bertujuan untuk mengenal pasti pengaruh jalinan antara media cetak, media atas talian dan media bersemuka terhadap pengukuhan kefahaman pengguna mengenai produk yang akhirnya mempengaruhi keputusan pembelian mereka. Kajian ini memfokuskan kepada risalah, media sosial, rakan-rakan, kedai lain dan kedai pilihan sebagai media yang dijalinkan pengguna untuk menjelaskan ketidakpastiannya mengenai harga, fungsi, kualiti, jenama, jaminan dan reka bentuk produk pengkomputeran. Kajian tinjauan keratan rentas dijalankan terhadap komuniti institusi pendidikan di sekitar negeri Kedah dan Perlis. Sebanyak 150 borang soal selidik telah diedarkan dalam kajian lapangan. Sebanyak 115 data dapat dikumpul dan dianalisis berbantukan perisian SPSS versi 19. Hasil kajian menunjukkan media atas talian merupakan sumber maklumat pertama pengguna mengenai produk tetapi tidak dalam hal pembuatan keputusan. Manakala, rakan-rakan dan kedai pilihan merupakan sumber maklumat pelengkap kepada pengguna untuk mengukuhkan kefahaman mengenai produk sebelum membuat keputusan pembelian. Kesimpulannya, kombinasi antara rakan-rakan dan kedai pilihan merupakan media yang mempengaruhi proses pembuatan keputusan pembelian oleh pengguna terhadap produk pengkomputeran. Kata kunci: Keputusan pembelia, jalinan antara media, Teori Kekayaan Media. BUYING DECISION: THE LINKS BETWEEN PRINT MEDIA, ONLINE MEDIA AND FACE-TO-FACE MEDIA AbstractConsumer buying decisions on a product can be influenced by a variety of things such as advertising, media and environmental factors. From the media perspective, consumer buying decisions do not just rely on the information derived from one media only. But, the tendency to reduce the risks in buying will encourage users to build up a better understanding about the product. Thus, based on the Media Richness Theory, this study aimed to identify the influence of

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Section: Jalinan Mediaunclassified

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Mohamad¹,

Ishak²,

Rashid³

2016

JKMJC

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“…Some theories like Media Richness Theory have previously been applied to distance education in relation to learning management tasks. In [11] the authors evaluate several tech nologies used in distance education. They find that the rich er the media the grater the satisfaction since it enhance com munication.…”

Section: Introductionmentioning

confidence: 99%

What educational activities fit virtual worlds: Towards a theoretical evaluation framework

Jæger

2009

2009 3rd IEEE International Conference on Digital Ecosystems and Technologies

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Abstract-Many universities and colleges are investing in teaching and learning developments in virtual worlds despite a lack of any clear guidelines or rules for when virtual worlds will provide benefits over established communication media. Among activities that have been successfully tried out so far are interpersonal role play and oral language education, while other practices like traditional lecturing and business transac tion oriented role plays seem to be less suitable for successful implementation. Our objective in this paper is to develop an evaluative framework educational for educational activities in virtual worlds based on Media Richness and Task Closure Theories from Management Information Systems. We demon strate the use of the framework for three educational activities conducted in the virtual world of Second Life.

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“…The terms 'distance education' or 'distance learning' have been applied interchangeably by many different researchers to a great variety of programs, providers, audiences, and media (Sherry, 1996). Distance learning usually implies some sort of technological support through the internet, email and videoconferencing (Martz, 2005). Distance education research includes a body of work specifically on the use of videoconferencing in education.…”

Section: Videoconferencing In Distance Learningmentioning

confidence: 99%

Understanding the Effectiveness of Cross-Cultural Video-Mediated Communication

Nergui¹

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<p>People are increasingly using advanced communication technologies such as videoconferencing to collaborate across geographical boundaries and time zones. This presents problems because cultural values, attitudes, and behaviours influence how a given group of people perceives, understands, communicates and interprets information and knowledge. This study explores how various factors including technology and cultural differences of participants affect their perceptions of the effectiveness of cross-cultural communication in videoconferences. The study identifies factors that most influence the effectiveness of cross-cultural video-mediated communication. It will help practitioners to: 1) make efficient use of resources while designing and facilitating videoconferences; and 2) incorporate cultural factors in assessing the effectiveness of cross-cultural distance learning events. The study is situated in the Global Development Learning Network (GDLN) which spans the world with more than 120 distance learning centres and facilitates communication for development through videoconferencing technology. A multiple-case cross-cultural study has been carried out in GDLN affiliates located in four countries: Australia, Mongolia, New Zealand and Russia. Evidence for this case study comes from observations during videoconferences, semi-structured interviews with participants, documents and video recordings. This exploratory study contributes to the body of knowledge in three research domains: development communication through the videoconferencing channel; cross-cultural factors in video-mediated communication; and perceived effectiveness of videoconferencing.</p>

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Looking for Indicators of Media Richness Theory in Distance Education

Cited by 5 publications

References 29 publications

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

What educational activities fit virtual worlds: Towards a theoretical evaluation framework

Understanding the Effectiveness of Cross-Cultural Video-Mediated Communication

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