Lodging preferences of the senior tourism market

Holidays of older gay men: Age or sexual orientation as decisive factors?

“…It is commonly observed that their tourism behaviour differs from that of previous senior generations (Lohmann & Danielsson, 2001;Pritchard & Morgan, 1997b). Studies have identified holiday patterns that bear little relationship to biological age with subjective (or self-perceived) age being particularly influential on tourism behaviour (Lieux, Weaver, & McCleary, 1994;Muller & O'Cass, 2001;Pennington-Gray & Lane, 2001;You & O'Leary, 1999).…”

A contrast analysis of online hotel web service purchasers and browsers

“…The advantages of segmentation analysis include the identification of appropriate segments for target marketing, competitive advantage through product differentiation, and the ability to target customers more effectively. The need for in-depth knowledge of segments thus remains an essential element in understanding the behavior and expectations of groups of consumers (Bowen, 1998;Cooper et al, 2006;Lieuz et al, 1994).…”

Senior tourists’ preferences in the developing countries – measuring perceptions of Serbian potential senior market

“…By analysing the previous studies on senior travel, the authors encountered different definitions of a senior traveller proposed by different authors: (1) 50 years old and above (Hawes, 1988;Blazey, 1992;Milman, 1998), (2) 55 years old and over (Lieux, Weaver, & McCleary, 1994;Shoemaker 2000), and (3) 60 years and older (Capella & Greco, 1987). For the purpose of this study, the authors investigated people aged 55 and older, who are labelled in the scientific literature as the senior market (Shoemaker, 1989), the mature market (Lazer, 1985), or the silver market (Branchik, 2010).…”