A contrast analysis of online hotel web service purchasers and browsers

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

“…Without an optimal focus on or only on SM, these studies may not be a reliable source for companies to formulate their SMM strategy, nor could they be used to benchmark the companies' SMM performance against that of their competitors. Lastly, these studies only aimed at finding customers' perceptions or the impact of using these tools for marketing (Chan, 2008;Chu, 2001;Rong, Li, & Law, 2009;Ye et al, 2009) but there is lack of research that examines companies' SMM performance. Hence, there is a gap in the literature and research on the hospitality industry's marketing performance with an optimal focus on SM is needed in order to fill in the existing gap.…”

Hospitality marketing research: Recent trends and future directions

“…Research on general website design appears be declining in favor of better understanding specific website users such as buyers/browsers (Rong et al, 2009) and the visually impaired (Mills et al, 2008). Additional e-marketing research included an analysis of the impact of online user reviews on hotel room sales (Ye et al, 2009) and a study on the extent to which hotels exploit search engine marketing (Murphy and Kielgast, 2008).…”

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

“…The study also aims to understand how these two responses ultimately influence consumer reactions to restaurant brands as well as their purchasing decisions. Numerous studies on Internet marketing have been conducted in hospitality and tourism contexts, but they have been limited to hotel (Chan and Law, 2006;Chiang and Jang, 2007;Dabas and Manaktola, 2007;Hashim et al, 2007;Kaplanidou and Vogt, 2006;Law and Cheung, 2006;Morosan and Jeong, 2008;Noone and Mattila, 2009;Rong et al, 2009;Schmidt et al, 2008;Vermeulen and Seegers, 2009;Ye et al, 2009Ye et al, , 2011 or tourism websites Law and Bai, 2008;Law et al, 2010;Lee et al, 2007;Litvin et al, 2008;Park et al, 2007;Tsang et al, 2010;Vrana and Zafiropoulos, 2006;Wang et al, 2007;Wen, 2009). These studies have focused on website features that affect how customers book hotel rooms or travel destinations.…”