Holidays of older gay men: Age or sexual orientation as decisive factors?

Hughes, Howard L.; Deutsch, Richard

doi:10.1016/j.tourman.2009.04.012

Cited by 53 publications

(44 citation statements)

References 37 publications

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“…Poria (2006), for instance, whose study examines the hotel experiences of gay and lesbian guests, notes little attention has been paid to the on-site tourism experiences of the gay and lesbian population. Hughs and Deutsch (2010) further emphasise that the gay market is not homogenous, but rather comprises sub-niches and accordingly explored factors of age and sexual orientation in the context of older gay men's holiday choice decisions. Similarly, Melián-González et al (2011) focused on sun and beach gay-exclusive resorts, as one segment of gay tourism.…”

Section: Under-researched Segmentsmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

556

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Under-researched Segmentsmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

556

333

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“…Pearce stresses the importance of recognizing the multiplicity of motives existent in individuals in any social context, not just tourism, and therefore recommends a dynamic approach to any theoretical framework. The seminal Travel Career Pattern has been recently employed by other researchers exploring motivations of different types of tourists (see Hughes & Deutsch, 2010;Kim et al, 2007;Park & Yoon, 2009) as well as volunteers (see Lo & Lee, 2010) and thus is used to investigate the motives of those volunteering in this particular case study.…”

Section: Literature Reviewmentioning

confidence: 99%

The Importance of Tourism Motivations Among Sport Event Volunteers at the 2007 World Artistic Gymnastics Championships, Stuttgart, Germany

Jarvis

Blank

2011

Journal of Sport & Tourism

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The main aim of this research is to explore the importance of tourism within the proportion of volunteers perceived themselves to be a tourist, and there was a desire to further take part in tourism activities, in addition to their volunteering duties, whilst at the event. Destination managers and volunteer event co-ordinators should be aware that the link to tourism may strategically help to increase commitment and experience satisfaction levels among the volunteers, who are a less obvious and thus potential tourism market.

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“…Due to the economic clout of this market, the past decade has seen a surge in the efforts of hoteliers to chase the pink dollar (i.e., the disposable income of the gay market). Recent research suggests that gay tourism, in particular that of gay men, requires careful and targeted niche marketing (Hughes & Deutsch, 2010), which indicates that the gay hotel guests may have unique needs and expectations. However, such studies are scant, especially those related to the development of loyalty for gay guests (e.g.…”

Section: Introductionmentioning

confidence: 99%

Loyalty Runs Deeper than Thread Count: An Exploratory Study of Gay Guest Preferences and Hotelier Perceptions

Berezan¹,

Raab²,

Krishen³

et al. 2015

Journal of Travel & Tourism Marketing

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Alongside many global businesses, hotels have recently shared in the movement to serve the gay market. If the perception of being gay-friendly is not the same for hoteliers and their gay guests, a marketing discrepancy may exist and loyalty of the gay segment could be at risk. To address this issue, a sample of 188 gay guests and 48 hoteliers was explored. Differences tests were conducted to evaluate the hotel attribute importance ratings of gay guests versus hoteliers when considering that segment. After conducting a factor analysis, a regression determined the impact of each factor on gay guest loyalty, with the social environment component having the greatest impact. Most importantly, hotels should support the gay community beyond simply offering a room, an intangible yet important display of social responsibility. This study augments previous hospitality research on the gay guest segment and provides avenues for future qualitative and quantitative studies.

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Holidays of older gay men: Age or sexual orientation as decisive factors?

Cited by 53 publications

References 37 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

The Importance of Tourism Motivations Among Sport Event Volunteers at the 2007 World Artistic Gymnastics Championships, Stuttgart, Germany

Loyalty Runs Deeper than Thread Count: An Exploratory Study of Gay Guest Preferences and Hotelier Perceptions

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