“…A consumer's attitude, decisions, activities, ideas or experiences in using, purchasing, evaluating and searching of products and services that satisfy the needs is described as the consumer behaviour (Van Vuuren and Slabbert, 2011;Schiffman et al, 2014;Cohen et al, 2014). Consumer behaviour concentrates on how people formulate decisions to spend their accessible assets (time, money, effort) on buying things.…”