Serbia represents one of those countries whichhave not yet di erentiated themselves on the world tourism map. However, it has an immense but still unrevealed potential for geotourism development. In this paper we analyzed several remarkable canyons and gorges of great scienti c importance and geotourism potential. These sites include the Djerdap Gorge and Lazar River Canyon, located in Eastern Serbia and the Ovčar-Kablar Gorge and Uvac Canyon located in Western Serbia. One of the main goals of this paper was to analyze and compare the current state and tourism potential of these geosites by using the M-GAM model for geosite assessment. However, the principal aim of the paper is to analyze how important is each subindicator in the assessment process for di erent market segments. In this paper, we also analyzed how giving di erent importance to subindicators can in uence the position of the geosites in the matrix indicating different assessment done by two chosen market segments. The research showed that general geotourists appreciate considerably di erent values when assessing a geosite in comparison to pure geotourists. The paper can be used as framework for developing the tourism management strategy of geosites taking into consideration the needs and preferences of the target market segments.

No abstract

Recent natural hazards (floods and wildfires) which hit some of the most visited Greek tourist destinations during the summer season 2018 are threatening to decrease the number of tourist visits in the affected regions. As these regions, being namely Chalkidiki, Olympic Riviera and regions surrounding Athens and Thessaloniki, are the most popular summer destinations for Serbian tourists, it is interesting to examine how natural hazards that occurred there influence tourist behavior based on the perceived risk. The study aims to explore the role of psychological factors such as different personality traits and tourism worries on the tourist behavior based on the perceived risk of affected destinations. Moreover, the assumption was that tourism worrieswill mediate the relationship between analyzed personality traits and tourist behavior based on the perceived risk. Although previous studies investigated the effect of different psychological factors on tourist behavior based on the perceived risk, this is the first study to explore the interaction of different psychological factors including tourism worries, which previously were not analyzed in this context. Besides theoretical contribution, practical implications are also further discussed in the paper within the realm of their use for destination managers.

PurposeThe aim of this paper is to develop a new perspective on urban tourist motivations by applying the Analytic Hierarchy Process (AHP) model to help to understand how tourists make decisions about which destinations to visit. MethodThis study was based on 30 1-hour long structured interviews with visitors to Ljubljana, the capital city of Slovenia. Respondents were asked to express their preferences between different pull-factor motives for their visit, using Saaty's scale, and further qualitative data was collected to examine these preferences in more depth. FindingsThe results of this study indicate that the most relevant criteria and thus predominant factors in motivation for visits to Ljubljana are the Cultural and Nightlife pull-factors, while Religious and Business motives are the lowest ranked factors. The paper argues that the results show the value of applying the AHP model to understand the role of pull-factors in urban tourism destination choice. Research limitations/implicationsAs a single-destination case study, it is important that the findings of this research are evaluated against similar studies in other cities. A limitation of this research is the fact that sub motives within major groups of pull-factor motives have not been explored in this study and this should be the subject of future, more detailed research. Originality/valueThis research shows the value of applying, AHP, an under-used method to understand urban tourist motivations. The new knowledge gained through applying this method is of value to destination marketing organisations as well as to researchers conducting future studies, who will be able to replicate it and test its value.

No abstract

During the summer season 2018 and 2019, natural hazards (namely, floods and wildfires) have occurred at some of the most popular tourist destinations in Greece, endangering tourists' safety and vacation quality. These have influenced tourists' perception of Greece as a "potentially risky destination, “causing a decrease in the number of tourists willing to visit this country. However, the current study assumes that some tourists will show more courageous travel behavior in the aftermath of natural hazards, while others will remain cautious when deciding to travel to risky destinations. Therefore, the questionnaire on a sample group of 431 respondents from Serbia and Romania was conducted to explore the factors influencing such differences. The study aims to explore whether tourists' individual characteristics influence tourism worries and tourist behavior based on perceived risks. The study also intends to analyze the moderating role of tourists' nationality, considering the relationship between personality and tourist behavior based on the perceived risk. The findings provide evidence that not only tourists’ personality but also sociodemographic characteristics influence tourism worries and tourist behavior based on the perceived risk. Additionally, the study is the first to explore and confirm the role of nationality in tourist behavior based on the perceived risk, as well as the moderation role of nationality in regression between tourist’s personality and behavior based on the perception of risk. Theoretical and practical implications are discussed in the paper.

Summary This paper tends to identify managers' current innovation activities and attitudes,

No abstract