Le Red Queen Effect : Principe, synthèse et implications pour la stratégie

Abstract

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The effect of sunk cost, framing effect, and educational background on the escalation of commitment

“…The most commonly cited situation is a commercial application of the Red Queen Effect (RQE), also known as the Red Queen Hypothesis, for Nokia and iPhone. RQE explained how organizations facing competition when they will try to gain a competitive advantage by developing new ways of doing things or innovate products to stand out in market place (Delacour & Liarte, 2012). Kotler and Keller (2016) explained about Nokia and iPhone cases, where Nokia has dominated market sales for 14 years before iPhone from Apple became successful.…”

Better, faster, stronger, the impact of market oriented coopetition on product commercial performance

“…In technology-driven coopetition, partners share technologies and knowledge to develop synergies and new products. Technology-driven coopetition thus provides the opportunity for the competing partners to acquire technological competencies from one another (Delacour & Liarte, 2012;Estrada, Faems & de Faria, 2016;Fernandez et al, 2014;Gnyawali & Park, 2011;Le Roy & Fernandez, 2015). In market-oriented coopetition, the cooperation generates a different type of learning that is more market oriented.…”

A Note On The Evolution Of The French Management Scholarship, 1994-2014

“…! Van Valen, (1973) has used the term Red Queen effect (RQE) to describe the on-going adaptation of living organisms to a changing environment (see, Delacour & Liarte, 2012 for a review) . He crafted this notion by analogy with Lewis Carroll's novel (Through the Looking Glass) in which the Red Queen explains to Alice, "Here, you see, it takes all the running you can do, to keep in the same place.…”