Better, faster, stronger, the impact of market oriented coopetition on product commercial performance

Robert, Marc; Chiambaretto, Paul; Benjamin, Mira; Roy, Frédéric Le

doi:10.3917/mana.211.0574

Cited by 18 publications

(12 citation statements)

References 103 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, researchers concentrate mainly on one selected sector, e.g. the telecom industry [24,66], the smart card industry [116], the simulator industry [117], the aviation industry [118], the automotive industry [119] and creative clusters [120]. In this article, the high-tech sector was defined according to the OECD classification [121].…”

Section: Methodsmentioning

confidence: 99%

Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships

et al. 2018

View full text Add to dashboard Cite

Abstract:The growing importance of cooperative relationships may currently be observed throughout the world. The vast majority of such relationships take the form of coopetition, i.e., the simultaneous existence of cooperation and competition between competitors. Previous research on coopetition characterizes these relationships mostly in the context of the benefits achieved. Researchers emphasize a number of benefits resulting from coopetition, e.g., stimulation of innovations of partners, development of the technology, obtaining complementary resources, entering new markets, or creating new products. However, when deciding to begin coopetition, companies should not only consider the benefits, but also the drawbacks associated with such relationships. This is due to the fact that disadvantages are inherent features of coopetitive relationships between competitors. The relationship between the duration of cooperative relationships in particular areas and the benefits and costs associated with these relationships is scarcely researched. Using a sample of 210 companies operating in the high-tech sector in Poland, we aimed to cover this gap in the knowledge base and to analyze this aspect of coopetition. Several research methods including multidimensional correspondence analysis, correlation analysis of qualitative variables, a chi-square test, multi-table analysis, and association rules were applied. The results of our research showed that coopetition is a viable strategy which contributes to the sustainable development of firms. We also found that the duration of coopetitive relationships in different areas of company activity is related to different types of benefits to collaboration partners.

show abstract

Section: Methodsmentioning

confidence: 99%

Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships

et al. 2018

View full text Add to dashboard Cite

show abstract

“…Literature categorises two factors that may determine the use of coopetition strategies; these are external and internal factors (Zgarni, 2019). There are four external factors and include; firstly, environmental changes, changes in regulation, and uncertainty that makes firms to find ways of survival and growth; secondly, shortened product life cycles that require quick and efficient development of new products and services leads to the need to pool resources for innovation, development and delivery of products ; thirdly, industry concentration/convergence which both increases competition and provides opportunities for growth which were not previously available; and fourthly, sector maturity which requires a rejuvenation of the product life cycle through coopeting with other parties (Cygler et al, 2018;Park et al, 2014;Robert et al, 2018).…”

Section: Inter-firm Coopetition and Firm Performancementioning

confidence: 99%

Exploring the Effects of Inter-Firm Coopetition on Firm Performance

2023

EJBM

View full text Add to dashboard Cite

This purpose of this paper is to explain the mediating role of inter-firm coopetition in the relationships between competition and firm performance, and cooperation and firm performance. Studies on the effects of coopetitive relationships have mainly been based on developed economies, with a few focusing on developing economies.Further, the paper provides an assessment of how inter-firm coopetition affects performance in the context of developing countries, specifically, the emerging coopetitive relationships among the digital financial services providers (DFSPs) in Zambia. The financial services industry is undergoing rapid digitalisation and industry convergence. These developments have caused the entry of non-traditional financial services providers including mobile network operators and FinTechs. These are threatening the survival of traditional commercial banks through intensified competition in providing digital financial products. The intense competition has changed the business models of the digital financial services providers. Instead of competition, they now engage in nonconventional relationships which involve both competition and cooperation. Game theory's stag-hare hunt was used to understand how the DFSPs engage in simultaneous competition and cooperation. The study employed a mixed method design to assess the effect of joint decisions and actions on market performance and financial performance. Purposive sampling was used in identifying the sample. 32 respondents were surveyed and 6 key informants were interviewed. Quantitative and qualitative data were collected from a sample of 14 digital financial services providers (DFSPs) in Zambia. Quantitative data were analysed using SPSS PROCESS, and qualitative data used Nvivo 12. The findings reveal that inter-firm coopetition mediates the relationships between competition and firm performance, and between cooperation and firm performance. Firm performance is significantly associated with inter-firm coopetition (β = .570; t-value = 3.862; Sig <.002). The key informants from the interviews, all confirmed the quantitative findings on inter-firm coopetition as a mediator in firm performance. The simultaneous combination of competition and cooperation improved both the market and

show abstract

“…The theories also assisted to formulate the study's conceptual framework. The TOC proposes a theoretical model which suggests that coopetition will add value and provide higher results when compared to cooperation and competition models since cooperative and competitive behaviours are combined to produce the major advantages of coopetition in terms of performance (Robert et al, 2018). In this study's context, firms use the cooperative dimension of coopetition to gain access to critical resources to lower the distribution costs and sell more products at better prices, while the competitive aspect of coopetitive is critical for avoiding complacency and maintaining creative friction amongst the firms involved.…”

Section: Literature Reviews Theoretical Literature Reviewmentioning

confidence: 99%

Influence of Horizontal Coopetition in Outbound Logistics on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry

Mnzava,

Raphael,

Uiso

2023

PAJBM

View full text Add to dashboard Cite

This study assessed the influence of horizontal coopetition in outbound logistics on the profitability of micro and small enterprises in the handicraft industry using the Theory of Coopetition and Resource Dependence Theory as theoretical frameworks. The horizontal coopetition in outbound logistics is hypothesized to influence profitability, and the resource interdependence between the MSEs was thought to moderate the influence. A sample of 159 MSEs from a population of 297 MSEs in Arusha, Tanzania took part in the study, using a stratified random sampling method. A survey approach was used to collect the data, which were quantitatively analysed using the moderated multiple linear regression (MLR) model to test the hypotheses. The results before and after moderation revealed that horizontal coopetition in outbound logistics had a positive and significant influence on the profitability of the MSE. After the introduction of the moderator, the resource interdependence had no statistically significant moderation influence in the way horizontal coopetition in outbound logistics influenced the MSE profitability. The study had contextual limitations of generalization even in MSEs engaged in the handicraft industry. More research needs to be done in a rural setting, involving more variables of horizontal coopetition in outbound logistics, and factoring in the MSE attributes as moderators. It is recommended that similar studies be conducted in more tourist areas. More empirical data on horizontal coopetition from industry-specific MSEs are recommended to vindicate what was generated in this study since it would add more understanding and knowledge to the theory of coopetition.

show abstract

Better, faster, stronger, the impact of market oriented coopetition on product commercial performance

Cited by 18 publications

References 103 publications

Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships

Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships

Exploring the Effects of Inter-Firm Coopetition on Firm Performance

Influence of Horizontal Coopetition in Outbound Logistics on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry

Contact Info

Product

Resources

About