Las rutas del vino como motores de dinamización socio-territorial: el caso de Castilla y León

Abstract

<jats:p>El mundo rural y, en especial, Castilla y León, se encuentra inmerso en un proceso de abandono y envejecimiento poblacional que se está haciendo insostenible en algunos territorios ante la falta de oportunidades laborales y la desaparición de servicios básicos. La puesta en marcha de iniciativas turísticas, principalmente relacionadas con el enoturismo, se configura como una actividad económica clave para lograr el desarrollo rural, además de la diversificación económica. Para ello se apoya en el entramado que se genera en torno al vino, que, además, va a aprovechar el resto de potencialidades presentes en el espacio para ofrecer un producto turístico diversificado y para todo tipo de públicos. En este artículo se va a mostrar el panorama nacional del enoturismo y especialmente de las Rutas del Vino, su impacto en el desarrollo rural, y posteriormente se va a analizar la situación particular de la Comunidad de Castilla y León. Para ello se utilizarán los informes de ACEVIN y la información propia de las páginas web de las Rutas del Vino.</jats:p>

Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

“…In this sense, Sigala (2019) states that wine tourism can be employed to engage consumers emotionally with the values that wine symbolizes. Therefore, given the growing international competition in the global wine industry, constant innovation in the wine tourism product is a decisive factor for the long-term survival of wineries, given that, on the one hand, innovation in the wine tourism offer will make it possible to attract both old and new wine tourists and, on the other hand, it will increase the economic diversification of wineries (Portela and Dom ınguez, 2020).…”

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

“…All of these arguments highlight the importance of wine tourism and the interest in designing sufficiently attractive itineraries for the development of a sustainable tourism model. This is a challenge that institutions will have to take on from a multidisciplinary perspective, in which geographers, sociologists and economists, among others, will have to intervene (Fernández Portela and Vidal Domínguez 2020). In this way, the process of shaping a wine route as a tourism product is considered a way of conserving and enhancing the cultural heritage that belongs to the identity of the local population (Carrasco et al 2019;Pulpón and Ruiz 2019), as well as an opportunity for economic diversification (Northwood 2000;da Silva et al 2018;Wolikow 2014).…”

Pdo Certification: A Brand Identity for Wine Tourism

“…The Spanish Association of Wine Cities (ACEVIN) created an enotourist network in 2008 known as "Rutas del Vino de España" (Wine Routes of Spain) which has been established in regions with consolidated PDOs. This network has been growing over the last ten years to reach the 31 current Spanish PDO wine routes (Fernández and Vidal, 2020). In the case of Catalonia, which has 12 PDO, there are only two routes ACEVIN: Enoturisme PENEDES which includes the PDO of Cava and Penedes present since the foundation of the network and Lleida-Costers del Segre which includes the PDO of the same name.…”

“…At present, the regions protected under a Protected Designation of Origin are using the recognition of this figure of quality to develop other economies, products, and businesses. For that reason, many tourist routes are framed in a region determined by a PDO, so that the tourist recognizes that place as the origin of a quality product (Fernández and Vidal, 2020). But in addition, that region can use that product to show other patrimonies, products or services -agricultural or not-to tourists who travel to the place.…”