La percepción de la reputación corporativa de los stakeholders de una empresa de comunicación: cómo afecta a Televisió de Catalunya comunicar una acción de responsabilidad social corporativa

Orozco-Toro, Jaime Alberto; Pavía, Carme Ferré

doi:10.5294/pacla.2017.20.2.8

Cited by 6 publications

(4 citation statements)

References 21 publications

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“…But not only are CSR practices important to generate reputation, legitimacy, brand value or customer satisfaction, so is their communication. Therefore, it is not enough just to carry out CSR activities, but rather to know how to communicate them correctly in order to achieve the principal intangible assets for organizations (Ardvinsson, 2010;Atakan-Duman & Ozdora-Aksak, 2014;Baghi et al, 2009;García & Llorente, 2009;Lock & Schukz-Knappe, 2019;Niño-Benavides & Cortés, 2018;Orozco-Toro & Ferré-Pavia, 2017). In consequence, CSR communication plays a fundamental role at a strategic level in organizations.…”

Section: Csr As a Source Of Competitive Advantagementioning

confidence: 99%

Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society

Carabel¹,

García²,

Martínez³

2023

cuadernosgestion

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The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in companies. To do this, data was captured through programming in R and using an Application Program Interface (API) in Twitter. The data were analyzed using text mining techniques and graphical network analysis with the help of R and Gephi software, respectively. The results show that there are no notable groups or movements in the corporate sphere as generators of CSR content. The importance of the social perspective of CSR in communication processes should be emphasized. Finally, CSR generates positive feelings and emotions such as trust in society. It is concluded that there is no efficient use by companies of Twitter as a CSR communication tool, they are not taking into account the interests of their stakeholders, nor are they generating the dialogue and interaction necessary for communication to be effective. The main limitation is associated with the time period in which the sample was taken, which coincides with a period of strong social concern about the pandemic. It would be interesting for future research to analyze how the discourse changes over time, and to what extent an extraordinary social situation, such as the pandemic, is reflected in CSR communication.

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Section: Csr As a Source Of Competitive Advantagementioning

confidence: 99%

Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society

Carabel¹,

García²,

Martínez³

2023

cuadernosgestion

View full text Add to dashboard Cite

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“…The Supply chain are of paramount importance to the organization, as they influence the company’s performance, quality, delivery conditions and prices. These factors affect their SR to such an extent that there is a relationship between the level of SR of companies and their ability to negotiate with supply chain [ 41 , 42 ]. Therefore, they should develop systems to evaluate supply chain and at the same time promote good practices and improvement measures [ 25 ], which make it a fundamental area in the SGE21 standard [ 29 , 30 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Companies are responsible for behaving with integrity towards their competitors [ 29 , 30 ]. It suggests that competition should be under fair rules and pricing policies, transparent with a fair use of information without seeking to discourage competition, within a framework of clarity of products and services offered [ 41 ]. Actions that the company consider fair competition, cooperation and alliances [ 39 ], are a fundamental area in the management system of the SGE21 standard [ 29 , 30 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Structural model of corporate social responsibility. An empirical study on Mexican SMEs

2021

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Companies are increasingly aware of their role with regard to social responsibility in its three pillars: economic, social and environmental, with their different stakeholders. Facing the dilemma of choosing the model of social responsibility they should adopt, taking care of their organizational culture and their employees, with a global vision that the business world requires. However, it is not an easy task for small and medium enterprises, mainly because of their economic shortcomings in human resources and knowledge of how to be a socially responsible company. But they are aware that Corporate Social Responsibility (CSR) is an opportunity for development and differentiation in the market. Therefore, the objective of this research is to build, identify and validate a model of Social Responsibility in small and medium enterprises in Guanajuato, Mexico (CSRSMEs), on a sample of 226 SMEs, using as a basis the methodology of the international standard of Ethical and Socially Responsible Management System (SGE21). A quantitative approach was used and, a descriptive analysis, exploratory factor analysis and the structural equation modeling was applied. The results determine that the most relevant variables for being socially responsible are human capital, clients, supply chain, social environment and impact on the community, and organizational governance: Legality and Management System. It is drawn from this work that the flexibility of the so-called Ethical and Socially Responsible Management System has the empirical foundations needed. That is, from the perspective of the company’s management to consider the CSRSMEs model an opportunity to adopt and evaluate the areas of social responsibility management of any business structure in the SMEs in Mexico.

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“…It appears that the character of responsible consumers has acquired great importance in recent years, and, as we anticipated, companies have to adjust to these new demands and find a way of making society aware of it if they truly want to influence the behavior of consumers ( Camacho et al, 2013 ) and be sustainable ( Moneva and Ortás, 2010 ; Fraile and Fradejas, 2012 ; Orozco and Ferré, 2013 ; Retolaza et al, 2014 ).…”

Section: Socially Responsible Consumers Toward Disabilitymentioning

confidence: 99%

Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities

González

Fernández

2016

Front. Psychol.

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Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty.Methodology: It is a theoretical revision that will relate consumer loyalty to three main topics: disability and labor exclusion, responsible consumerism toward disability, and corporate communication to increase loyalty of those consumers that are concerned about this problem.Findings: • Disability is an invisible phenomenon that concerns the whole of human society. So, the exclusion of the collective appears as a great social problem that might be dealt by the companies to be perceived as responsible. • Responsible companies are awarded with the loyalty of the consumers. • Clear corporate information about the commitment with this problem will reinforce the loyalty toward the brand. • This information can be given in an informal way or by following a certification process. The impact of those methods will depend on how disability is understood by each consumer.Originality/value: This paper focuses on a topic usually neglected by companies and even by literature. However, the fact that more and more companies are paying attention to this problem allows us to think that we are facing a social change that will challenge companies.

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La percepción de la reputación corporativa de los stakeholders de una empresa de comunicación: cómo afecta a Televisió de Catalunya comunicar una acción de responsabilidad social corporativa

Cited by 6 publications

References 21 publications

Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society

Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society

Structural model of corporate social responsibility. An empirical study on Mexican SMEs

Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities

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