Kualitas produk dan persepsi harga terhadap keputusan pembelian melalui minat beli sebagai variabel intervening

Abstract

The research is to examine and determine the effect of product quality and price perception on purchasing decisions, as well as to examine the role of buying interest as a mediation. This type of research is quantitative research, the number of samples used is 100 customers of UMKM Roti Bolu Dinawa Magetan, which is taken by purposive sampling method. Collecting data using a questionnaire with direct distribution to respondents. The questionnaire was prepared using a 5-point Likert Scale, and data analysis using Path Analysis. The results of the study reveal that product quality has no effect on purchasing decisions through buying interest. If product quality increases, buying interest and purchasing decisions for Roti Bolu Dinawa will also increase.

The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co

“…The results of this study are in line with research conducted by (Awalluddin & Sakinah, 2018), (Nafilah et al, 2018), (Ayumi & Budiatmo, 2021), (Putra et al, 2022) where the results of their research are consumer buying interest has a positive and significant effect in mediating the effect of price perceptions on purchasing decisions. So it can be concluded that the results of this study support the results of previous research.…”

“…Better price perceptions result in higher consumer buying interest, impacting the decision to purchase an item. Research findings from (Awalluddin & Sakinah, 2018), (Nafilah et al, 2018), (Ayumi & Budiatmo, 2021), (Putra et al, 2022) consistently demonstrate the positive and significant mediating effect of consumer buying interest on the relationship between price perceptions and purchasing decisions. (Chin, 2001a) the outer loading measurement scale of 0.5 to 0.6 is considered sufficient to meet the requirements of convergent validity.…”

Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Baju Distro Otsky

“…Dalam pengambilan keputusan pembelian, konsumen mempertimbangkan berbagai faktor, seperti kualitas produk, harga, dan promosi yang ditawarkan oleh perusahaan. Peter dan James (dalam Foster, Prakasa et al, 2022) menjelaskan bahwa keputusan pembelian melibatkan langkah-langkah yang melibatkan pemilihan jenis produk, merek, dan kebutuhan, evaluasi informasi produk, serta penentuan pembelian saat konsumen memutuskan untuk melakukan transaksi.…”

From 'I Do' to 'How Much?': Exploring Brand Image and Price Perceptions in Bali's Luxury Weddings

“…Broadening the purview to include product-centric perspectives, (Putra et al, 2022) delved into the synergistic effects of product quality, price perception, and guest purchase intentions. Focusing on the clientele of UMKM Roti Bolu Dinawa Magetan, their study highlighted the nuanced relationships between these variables.…”