MBKM program has been implemented by several universities, including at the Universitas Bandar Lampung. Universities need to determine policies that serve as guidelines for the study programs they cover, including support for cross-study learning and allocation of funds, as well as ensuring that the quality of graduates will not decrease by running this program. For this reason, in its implementation, it is necessary to form an institutional model for the implementation of Merdeka Learning Program - Merdeka Campus to see who has a role and how the relationship between these parties plays a role. This research uses a descriptive qualitative approach. In collecting the data, it applies literature studies and In-Depth Interviews with resource persons who are experts related to the Merdeka Learning Program - Merdeka Campus. The results in this study found that in the implementation of the Merdeka Learning Program - Merdeka Campus at the Universitas Bandar Lampung, there were internal and external stakeholders involved. Each stakeholder has its respective roles and relationships, both coordination and command relationships, both between internal stakeholders and between internal and external stakeholders. Everything is described in the institutional model of the Merdeka Learning Program - Merdeka Campus.
Tujuan dari penelitian ini adalah Untuk menganalisis pengaruh store atmosphere dan keragaman produk terhadap keputusan pembelian. Populasi penelitian ini adalah konsumen Chandra mini market Way Halim yang memiliki populasi berjumlah 3922 dan teknik sampling rumus slovin, maka ditentukan sampel dengan jumlah 98 orang responden. Sumber data adalah kuisioner online kepada konsumen chandra mini market Way Halim. Metode pengumpulan data yaitu data primer yang dilakukan dengan cara observasi, studi dokumentasi dan kuesioner.Hasil penelitian ini adalah Store Atmosphere mempunyai pengaruh positif signifikan terhadap Keputusan Pembelian pada Chandra Mini Market Way Halim. Artinya Store Atmosphere pada Chandra Mini Market Way Halim sudah baik. Keragaman Produk mempunyai pengaruh positif signifikan terhadap Keputusan Pembelian pada Chandra Mini Market Way Halim. Artinya Keragaman produk Chandra Mini Market Way Halim sudah baik. Store Atmosphere dan Keragaman Produk mempunyai pengaruh positif dan signifikan secara bersama-sama terhadap Keputusan Pembelian pada Chandra Mini Market Way Halim. Artinya Store Atmosphere dan Keragaman Produk pada Chandra Mini Market Way Halim sudah baik.
Penelitian yang berjudul Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Udang Pada PT.Indomina Langgeng Sejahtera di Lampung Selatan memiliki tujuan untuk menentukan strategi pemasaran yang sesuai bagi perusahaan dalam meningkatkan pangsa pasar dan agar tetap terus eksis ditengah kompetisi usaha yang semakin meningkat. Penelitian ini berkenaan dengan strategi pemasaran, yang meliputi kekuatan, kelemahan, peluang, ancaman dan pangsa pasar yang dimiliki serta strategi pemasaran yang dikembangkan menggunakan alat analisis SWOT (Strengths, Weakness, Opportunities, Threats).Perkembangan bisnis kini semakin meningkat dari tahun ke tahun, secara otomatis akan dibarengi dengan semakin meningkatnya persaingan dari para pelaku bisnis, seperti PT.Indomina Langgeng Sejahtera yang didirikan sejak tahun 2015 dengan strategi pemasaran menawarkan variasi dari produk olahan udang.Berdasarkan penelitian yang dilakukan ternyata PT.Indomina Langgeng Sejahtera memiliki keunggulan, berdasarkan analisis IFAS dan EFAS dari hasil analisis tersebut menunjukan bahwa untuk faktor kekuatan dan kelemahan (IFAS) menunjukan angka 2,65, dan faktor peluang dan ancaman (EFAS) sebesar 2,80. Faktor kekuatan dan peluang (SO) sebesar 3,80, kekuatan dan ancaman (ST) sebesar 2,70, faktor kelemahan dan peluang (WO) sebesar 2,75, dan untuk faktor kelemahan dan ancaman (WT) sebesar 1,65.Dari hasil analisis tersebut, dapat diketahui bahwa PT.Indomina Langgeng Sejahtera memiliki kekuatan yang besar untuk memanfaatkan peluang dan meminimalisir ancaman. PT.Indomina Langgeng Sejahtera juga dapat meminimalkan kelemahan untuk memanfaatkan peluang, terlebih lagi dalam meminimalkan kelemahan untuk menghindari ancaman. Oleh karena itu PT.Indomina Langgeng Sejahtera dapat memanfaatkan kekuatan dan peluang secara optimal.
The Independent Learning Program – Independent Campus (MBKM) was launched by the Minister of Education and Culture Nadiem Anwar Makarim in 2020 in order to prepare university graduates who are tough in facing change. The Faculty of Economics and Business, University of Bandar Lampung has implemented the MBKM Program, various kinds of problems in its implementation have certainly been experienced and various efforts have also been made so that this program can run well. The study uses the CIPP jenis (context, input, process and product), research data obtained by using a survey with student respondents who have or are currently participating in the program and students who have not participated in the program totaling 441 respondents. This study was conducted with the aim of evaluating the implementation of MBKM at the Faculty of Economics and Business, University of Bandar Lampung, seen from the perception of students as the main beneficiaries of the program. The results show that the average context dimension is considered very effective, especially from the statement that MBKM activities are very important to face the real world of work, while from the average input dimension it is considered very effective, especially the statement that the study program has facilitated the choice of MBKM activities that can be followed. by students and credit recognition for MBKM activities that are followed is appropriate. So it can be concluded that the MBKM program is appropriate to be implemented in universities to prepare college graduates who are ready to face the world of work, and universities have also facilitated as well as possible.
The problem with this study is that the sales targets for the Otsky distribution fluctuate and are not met each month. Preliminary research showed that only 51% of the 100% sales target was met. Respondents believe that product quality can be imitated by other brands, prices are relatively high compared to competitors, and the lack of promotion for Otsky products causes fluctuations in purchasing decisions. The purpose of this study was to determine the effect of the independent variables, i.e. product quality, price and advertising, on the dependent variables, i.e. Otsky Distro clothing purchase decisions. The study population consisted of his 320 Otsky users, and a sample of 76 respondents was drawn using his Slovin formula. Data were collected using SPSS version 25 statistical software and regression analysis was performed yielding the multiple regression equation Y = 20.128 + 0.388X1 – 0.004X2. The coefficient of determination (R2) is 0.258, indicating that 25.8% of the variability in purchasing decisions can be explained by product quality, price, and advertising. The F-test shows a value of 8.360 at a significance value (Sig) of 0.000. From this we can conclude that product quality, price and advertising have a positive impact on purchasing decisions. The remaining 74.2% are explained by other variables not considered in this study.
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