Abstract:The problem with this study is that the sales targets for the Otsky distribution fluctuate and are not met each month. Preliminary research showed that only 51% of the 100% sales target was met. Respondents believe that product quality can be imitated by other brands, prices are relatively high compared to competitors, and the lack of promotion for Otsky products causes fluctuations in purchasing decisions. The purpose of this study was to determine the effect of the independent variables, i.e. product quality… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.