2015
DOI: 10.29313/mimbar.v31i2.1564
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Komunikasi dalam CSR Perusahaan: Pemberdayaan Masyarakat dan Membangun Citra Positif

Abstract: Community empowerment and positive image are desired of the company’sCSR program. The purpose of this study was to analyze ( 1 ) the implementation ofcompany’s CSR communication PTPN V for community empowerment and building apositive image. ( 2 ) relationship among communication company’s CSR PTPN V withcommunity empowerment and corporate image. Research using quantitative and surveytechniques . The population in this study as many as 418 people . The sample in this studyas many as 250 people. Sampling in this… Show more

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Cited by 11 publications
(10 citation statements)
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“…Other methods (SMS only, email only or a combination of the three) were very rare. This is in line with the study results of Rasyid et al (2015) and Anwas et al (2009) who found that the use of media by assistants tended to be low. On the other hand, this method of assistance with face-to-face communication gives the benefit that the problems found in the field can be identified and solved immediately.…”
Section: Dwi Sadono Et Al Community Satisfaction Toward Posdaya Asssupporting
confidence: 91%
“…Other methods (SMS only, email only or a combination of the three) were very rare. This is in line with the study results of Rasyid et al (2015) and Anwas et al (2009) who found that the use of media by assistants tended to be low. On the other hand, this method of assistance with face-to-face communication gives the benefit that the problems found in the field can be identified and solved immediately.…”
Section: Dwi Sadono Et Al Community Satisfaction Toward Posdaya Asssupporting
confidence: 91%
“…These goals form individuals and communities to become independent, including the independence of thinking, acting and controlling what they do (Widjajanti 2011), form a pattern of social relationships that are useful for realizing the empowerment of rural communities, (Santosa and Priyono 2012). CSR programs in community empowerment have a very positive impact on the company's image (Rasyid et al 2015), community empowerment as well as a social conflict resolution strategy (Widhagdha and Hidayat, 2020). This empowerment approach is measured by the ability to explore the unique potential, wisdom, values and culture of the local community.…”
Section: Introductionmentioning
confidence: 99%
“…The implementation of CSR in Indonesia is under the umbrella of Law Number 40 of 2007 concerning Limited Liability Companies, especially in Article 74 which contains social and environmental responsibility for Limited Liability Companies. This law mandates that all Limited Liability Companies implement CSR, so social responsibility becomes part of the company's budget plan(Rasyid et al, 2015). Corporations that are concerned about implementing CSR related to empowering Orang Rimba in the TNBD are PT.…”
mentioning
confidence: 99%