“…The TOE framework has been used in numerous studies to assess advanced technology adoption such as big data analytics (BDA) adoption (e.g., Maroufkhani et al 2020;Lai, Sun & Ren, 2018), Blockchain Technology (BCT) Adoption (e.g., Kulkarni and Patil, 2020), adoption of cloud-based services (e.g., Narwane et al, 2020;Ali et al, 2020;Chang et al, 2019;Asiaei & Ab. Rahim, 2019), artificial intelligence (AI) adoption (e.g., Chen, 2019), ICT adoption (e.g., Eze et al, 2019;Eze, Olatunji, Chinedu-Eze & Bello, 2018), IT adoption (e.g., Chiu and Yang, 2019) and digital information and technology adoption (e.g., Molinillo & Japutra, 2017). In most of these studies, the analysis of the direct effect of TOE contextual factors on IT adoption is well established.…”