2000
DOI: 10.3758/bf03200811
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Investigating moral intensity with the world-wide web: A look at participant reactions and a comparison of methods

Abstract: This paper reports the results of a vignette-and questionnaire-based research project over the WorldWideWeb investigating the influence of moral intensity (M!) on decision making in a business context. A qualitative analysis of the feedback in terms of e-mail communications was used to provide insights into the reactions and responses of participants to both the research method and the topic of research. Implications are discussed, and some methodological recommendations are derived. Second, analysis of the qu… Show more

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Cited by 12 publications
(5 citation statements)
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“…The 43-item questionnaire was administered online. Although Frey (2000) found negligible variations between answers obtained from an electronic administration of a survey and those obtained from a mail administration of the same survey, compensation was not offered in either case. Therefore, it might be assumed that participation was intrinsically motivated, which may have resulted in more thoughtful and truthful responses.…”
Section: Discussionmentioning
confidence: 70%
“…The 43-item questionnaire was administered online. Although Frey (2000) found negligible variations between answers obtained from an electronic administration of a survey and those obtained from a mail administration of the same survey, compensation was not offered in either case. Therefore, it might be assumed that participation was intrinsically motivated, which may have resulted in more thoughtful and truthful responses.…”
Section: Discussionmentioning
confidence: 70%
“…Frey (2000b) found negligible variations between answers obtained from an electronic administration of his survey assessing the effect of moral intensity on ethical judgment and those obtained from a mail administration of the same survey. However, neither of his sample groups was offered compensation for participation.…”
Section: Discussion Of Studymentioning
confidence: 85%
“…We assessed moral intensity with a 12-item 6-point Likert-type scale originally developed by Frey (2000a; see Table 4 for the items). Frey’s scale to measure moral intensity has been used frequently over the years (Frey, 2000b; McMahon & Harvey, 2006, 2007; Tillman, Hood, Lawrence, & Kacmar, 2015) and is based on the theoretical foundations of Jones (1991). A higher score indicates higher perceived moral intensity.…”
Section: Methodsmentioning
confidence: 99%