“…Of the few which have, they have examined; the role of technology in teenage moral development (Subrahmanyam and Smahel, 2009), the ethical awareness of technology-related issues (McMahon and Cohen, 2009), how ethical illegal acts are seen (Freestone and Mitchell, 2004), and differences in downloaders and nondownloaders (Robertson, McNeill, Green and Robert, 2012). However, while technological factors have been highlighted as causes for the changing nature of Generation Y's online ethical attitudes (Subrahmanyam and Smahel, 2009;McMahon and Cohen, 2009;Freestone and Mitchell, 2004;Robertson, McNeill, Green and Robert, 2012), work in this area has neglected the role of social factors.…”