Internet positioning and performance of e-tailers: An empirical analysis

Serrano‐Cinca, Carlos; Fuertes‐Callén, Yolanda; Nieto, Begoña Gutiérrez

doi:10.1016/j.elerap.2009.09.001

Cited by 16 publications

(11 citation statements)

References 45 publications

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“…This result is in line with the findings of the earlier study [30] which found no relationship between link counts and the business performance measure in the heterogeneous nature of websites. Similar results are found in a earlier study [19] which analyzed 138 US Web based businesses to find the Internet positioning and performance of e-tailors'.…”

Section: Resultssupporting

confidence: 75%

Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA

Kannan

Marthandan

2011

J. theor. appl. electron. commer. res.

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Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. ECommerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this would lead to increase the traffic to these websites. This paper analyses the structure of e-commerce websites using webometric approach to uncover any hidden information from the hyperlinks. The top 50 retail companies' e-commerce websites each from Asia Pacific and USA are chosen for this study. Our results found a positive relationship between the external inlinks count pointing to a retail company e-commerce website and one of its business measures, sales. But no association has been found between hyperlink metrics and business measure like revenue. However this conclusion does not hold good for all categories of companies. Comparing the web presence, US private retail companies are more visible on the Web than the Asia pacific retailers. Furthermore this study has found that counts of links pointing to a retail websites are positively correlated with the website age. That is older websites in English language received more external inlinks. Such a correlation does not exist for Japan, China and Korean language websites.

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Section: Resultssupporting

confidence: 75%

Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA

Kannan

Marthandan

2011

J. theor. appl. electron. commer. res.

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“…Hence, the growing interest in developing a good website. A company can improve its Internet position in several ways: increasing its visibility on the web, its relevance in search engines, its popularity in blogs and new portals, and its reputation in shopping portals (Serrano‐Cinca, Fuertes‐Callén, & Gutiérrez‐Nieto, 2010). Nevertheless, web design is a key factor that is closely connected to online trust (Urban, Amyx, & Lorenzon, 2009) and it positively contributes to the satisfaction of the users of websites of firms (Kim, Jin, & Swinney, 2009).…”

Section: Introductionmentioning

confidence: 99%

Size and culture as determinants of the web policy of listed firms: The case of web accessibility in Western European countries

Lorca¹,

Andrées²,

Martínez³

2011

J. Am. Soc. Inf. Sci.

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Web accessibility (WA) is an innovation in Web design; it can be considered as part of the corporate social responsibility (CSR) strategy of the firms. As adoption of innovations and CSR commitment are linked with firm size and national culture/legislation, we hypothesize that size and national culture/legislation, may have an effect on WA level. The authors studied an international sample made up of companies included in EUROSTOXX600 (The STOXX Europe 600 Index). The main results suggest that both size and culture have a significant effect on WA. Large firms as well as Anglo-Saxon companies are more prone to have higher WA levels. A deeper analysis, which was done through the estimation of quantile regression equations, showed that the influence of size is significant for companies trying to excel or for those trying to avoid the worst WA. However, the effect of size is significant only in the lowest part of the conditional distribution.

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“…La compartición de información y experiencias entre los miembros de una comunidad virtual, junto con la involucración de los responsables de las tiendas online, permite reforzar los vínculos entre la comunidad y la compañía (Laroche et al, 2013), a la vez que dichas opiniones pueden ser un mecanismo adecuado para medir la reputación de la tienda (Serrano-Cinca et al, 2010). De esta forma, que cuanto mayor en la intensidad de uso de las redes sociales por parte de los consumidores de una compañía, mayor es su efecto sobre la reputación (Dijkmans et al, 2015).…”

Section: Medios Sociales Notoriedad Imagen Y Calidad De Serviciounclassified

“…parte la información de los consumidores, pueden ser un buen mecanismo para evaluar la popularidad de un sitio web (Serrano-Cinca et al, 2010), al permitir a los comerciantes minoristas acceder a los mismos y ofrecer dichos comentarios a los clientes.…”

Section: Medios Sociales Notoriedad Imagen Y Calidad De Serviciounclassified

Las redes sociales y su efecto sobre la confianza en las tiendas online.

Redecillas

Josemaría

Idoeta

2016

ADR

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Internet positioning and performance of e-tailers: An empirical analysis

Cited by 16 publications

References 45 publications

Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA

Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA

Size and culture as determinants of the web policy of listed firms: The case of web accessibility in Western European countries

Las redes sociales y su efecto sobre la confianza en las tiendas online.

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