“…Websites are an important means of client-company communication, so they must be accessible in search engines and promoted in other communication channels. Websites have to be functional, providing the message in an organised and clear way, appealing content, secure and reliable payments, excellent security features, fast in the search, with clear information and appealing content, quality, essential attributes for the attraction, loyalty and retention of customers and therefore increase trust (Kannan and Govindan 2011). Thus, online purchases are influenced by three characteristics: psychological, personal and technological, and are influenced by benefits received, trust and quality of the site, and trust is the most important (Baganzi et al 2019).…”