International Franchising in the Context of Competitive
Strategy and the Theory of the Firm

Huszagh, Sandra M.; Huszagh, Fredrick W.; McIntyre, Faye S.

doi:10.1108/02651339210020268

Cited by 87 publications

(96 citation statements)

References 22 publications

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“…Using the competitive theory of the firm literature, Huszagh et al (1992) found that age (time in operation), size (number of units), and, to a lesser extent, equity capital and headquarters location, are significant factors differentiating between domestic and international franchisors. The resource-based explanation of international franchising suggests that before deciding to internationalise, firms must gain a sufficient amount of resources such as financial capital, brand name recognition, and managerial and routine-processing know-how.…”

Section: Duration Before Franchising Internationalisationmentioning

confidence: 99%

Possible Applications of Survival Analysis in Franchising Research

Perrigot

Cliquet

Mesbah

2004

The International Review of Retail, Distribution and Consumer R

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Time is an important variable for retailers. The concepts of survival and duration, linked to this time variable, can be very interesting in franchising research. For instance, what are the determinants of the survival of a network or a store? Which elements decrease the period before franchising or internationalising a network? There is a well adapted but little-exploited methodology in this research area: survival analysis. Consequently, this methodological paper presents in detail survival analysis methodology before giving relevant examples of applications in the franchising field. Managerial implications of these kinds of research are given before the conclusion.

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Section: Duration Before Franchising Internationalisationmentioning

confidence: 99%

Possible Applications of Survival Analysis in Franchising Research

Perrigot

Cliquet

Mesbah

2004

The International Review of Retail, Distribution and Consumer R

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“…Tais resultados agregam à literatura dois importantes pontos. Primeiro, enriquecem os estudos comparativos sobre redes de franquias internacionalizadas (Camargo, Rocha, & Silva, 2016;Elango, 2007;Huszagh et al, 1992;Kalnins, 2005;Kedia et al, 1995;Lafontaine & Kaufmann, 1994;MarizPérez, & García-Álvarez, 2009; M. I. C. Pedro, 2009;Shane, 1996aShane, , 1998, ressaltando a importância de o processo de constituição das franquias ser analisado como um todo, ou seja, considerando em conjunto as três etapas distintas: instalação, manutenção e expansão. Os estudos realizados anteriormente não contemplam esta distinção entre as etapas da constituição das redes de franquias internacionalizadas, limitando-se a comparar a diferença entre grupos de franquias internacionalizadas e domésticas.…”

Section: Discussão Dos Resultadosunclassified

“…A capacidade de monitoramento e controle (H3) foi composta de duas variáveis independentes, sendo elas: (a) o número de estados em operação e (b) o número de anos em operação por franchising (alpha = 0.516) (Doherty et al, 2014;Elango, 2007;Mariz-Pérez & García-Álvarez, 2009;Melo et al, 2015a;Shane, 1996aShane, , 1996b. Por fim, a capacidade de crescimento (H4) foi levada em consideração para a formulação das seguintes variáveis independentes: (a) variação do número total de unidades da rede anualmente (%) e (b) aumento relativo do faturamento anual da rede em (%) (alpha = 0.506) (Castrogiovanni et al, 2006;Diaz-Bernardo, 2012;Huszagh et al, 1992;MarizPérez & García-Álvarez, 2009;Shane 1996bShane , 1998.…”

Section: Metodologiaunclassified

“…Tais elementos estruturantes são representados por meio de proxies como: (a) a taxa de investimento (estágio de instalação) (Shane, 1996a(Shane, , 1998; (b) a taxa de manutenção (estágio de manutenção) (Kacker, Dant, Emerson, & Coughlan, 2016;Shane, 1996aShane, , 1998; (c) a capacidade de monitoramento (estágio de manutenção) (Doherty, Chen, & Alexander, 2014;Huszagh, Huszagh, & McIntyre, 1992;Lafontaine & Kaufmann, 1994); e (d) a capacidade de crescimento (estágio de expansão) (Elango, 2007;Kedia et al, 1995). São proxies que, em conjunto, representam o processo de constituição de uma rede de franquia (Greiner, 1972;Klann, Klann, Postai, & Ribeiro, 2012;Miller & Friesen, 1984), caracterizado pelas etapas de: (a) instalação das unidades, (b) manutenção das atividades existentes e a (c) expansão visando novas unidades.…”

Section: Introductionunclassified

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Redes de Franquias Estrangeiras e Domésticas em um Mercado Emergente: Análise Comparativa

2018

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Resumo O artigo tem como objetivo analisar as diferenças existentes no processo de constituição das redes de franquias estrangeiras que atuam no mercado brasileiro e as redes de franquias domésticas brasileiras. Este processo compreende a instalação, a manutenção e a expansão das redes. A revisão teórica e o desenvolvido teórico se baseiam na Teoria da Agência e na Teoria da Escassez de Recursos. Por meio de uma regressão logística com 147 redes de franquias brasileiras e 41 redes de franquias estrangeiras em operação no mercado brasileiro, observou-se que as redes de franquias estrangeiras e domésticas se diferem nas três etapas do processo de constituição: instalação, manutenção e expansão. Complementarmente, foram realizadas três entrevistas semiestruturadas com três franqueadores de redes de franquias estrangeiras. Os resultados apontam que as franquias estrangeiras apresentam uma maior taxa de investimento e manutenção do que as redes de franquias brasileiras, no entanto exibem uma menor capacidade de monitoramento e controle do que as redes de franquias brasileiras. Por outro lado, ao contrário do esperado, observou-se que as redes de franquias estrangeiras atuantes no Brasil apresentam uma menor taxa de crescimento do que as redes de franquias domésticas deste país.

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“…Statistically, it has been observed that franchisors tend to enter foreign markets through master franchising, joint venture franchising and conversion franchising (Welsh, Alaon & Falbe, 2006). To account for the driving forces in international franchising, many factors; such as the success and failure of the franchisor's past experience in international markets, the age and the magnitude of the current franchising system were elaborated (Huszagh, Huszagh & McIntyre, 1992). Moreover, saturation of the franchisor's local market had been considered crucial (Elango, 2007).…”

Section: Introductionmentioning

confidence: 99%

Hotel Industry Regulations and Cross-Border Franchising: The Case of Saudi Arabia

Aleidan¹

2017

IJBM

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Saudi Arabia has formulated and enforced a new tourism law to develop its tourism sector with special emphasis to open more international activities in the hotel industry. The main objective of this study was to determine the influence of new regulations of hotel industries in Saudi Arabia on the decision making process of the hotel companies in relation to international franchising. Qualitative research design was used to investigate the connection between new regulations of hotel industry in Saudi Arabia and its cross-border franchising activities. Data was retrieved from two primary sources: governmental agencies and, the hotel and leisure companies involved in franchising. The main sectors covered were the investment in tourism lands, establishment of tourism based associations, and replacement of foreigners, price and classification. Data was generated through twelve in-depth interviews with the representatives of the sample companies, from April to September 2016. The primary data generated during interviews was complemented by data from industrial publications and the annual reports to know about the current status of Saudi hotel industry and the activities of the sample companies. Findings confirmed that the regulatory reforms of a hotel industry, by following new hotel-based regulations, added new vigor to hotel based industry and enhanced its international profile. The new tourism law authorized the Saudi Commission for Tourism and Heritage (SCTH) to identify and propose new lands for tourism investment, which may increase its importance among the global hotels' franchisors.

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International Franchising in the Context of Competitive Strategy and the Theory of the Firm

Cited by 87 publications

References 22 publications

Possible Applications of Survival Analysis in Franchising Research

Possible Applications of Survival Analysis in Franchising Research

Redes de Franquias Estrangeiras e Domésticas em um Mercado Emergente: Análise Comparativa

Hotel Industry Regulations and Cross-Border Franchising: The Case of Saudi Arabia

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