“…In line with a theory-building research design, this paper adopts a singlecase study strategy and relies on intensity sampling, the logic and power of which lie in purposefully selecting information-rich cases that manifest the phenomenon intensely, but not extremely (Miles and Huberman, 1994). 1 For review of IE research, please refer, e.g., to Jones, Coviello and Tang (2011), Kraus (2011), Coombs, Sadrieh and Annavarjula (2009), Keupp and Gassmann (2009), Rialp, Rialp and Knight (2005), and Coviello and Jones (2004). 2 For review of internationalization of family-owned ventures in IE research, please refer to Casillas, Acedo and Moreno (2007) and Kontinen and Ojala (2010).…”