Interacción entre propiedades estéticas y valor cognitivo: más allá de la absorción narrativa en La Peste

Hermida, Alberto Javier Tapia; Bueno, Mónica Barrientos; López, Héctor Julio Pérez

doi:10.5209/aris.70654

Cited by 4 publications

(1 citation statement)

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“…Con La Garduña existe, el mayor de los protagonismos se concede a la ciudad, a través no solo de un ARG o juego de realidad alternativa por las calles de Sevilla, sino también con La ruta oficial de 'La Peste', la exposición La Sevilla de La Garduña o el restaurante Casa de Gula. (Hermida et al, 2021(Hermida et al, , p.1010 Los ARG son juegos que, diseñados ya desde la propia marca, permiten interactuar a los usuarios participando de una serie de challenges (o retos) que propician el trabajo colectivo en la resolución de dichas pruebas, Revista de Ciencias Sociales, Vol. XXVII, No.…”

Section: Lanzamiento Del Videojuego De La Peste Como Complemento Narrativo (Digital) Y Campaña En Social Media Con Influencers (Digital)unclassified

Estrategias de promoción de la serie española La Peste (2018): Cine, gastronomía y social media

2021

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The revolution brought about by the new digital paradigm applied to audiovisual and cinematography is unparalleled in the history of the medium. This work focuses on the promotional campaign for the Movistar + La Peste series (2018). Set in the unhealthy Seville of the 16th century, it is the most expensive series in the history of Spain, and the one with the greatest impact from critics and the public. For the development of this study, a methodology based on personal interviews with the main managers of the series (director, scriptwriter, influencers and a Chef) has been followed. As a result, the new transmedia narratives represent a phenomenon of communication and identity construction of an audiovisual format. This has generated some far-reaching conclusions: It is about carrying out a hybrid cinematographic campaign based on a transmedia designed to unify digital tools (designed for Smartphone) and a physical route mapping the city of Seville, linking it to strategic sectors such as tourism and the gastronomy. Thanks to this, this series has managed to reach a very diverse audience, with the common proposal of inviting them to immerse themselves in a past (real, but fictionalized), as familiar as it is distant in time.

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Section: Lanzamiento Del Videojuego De La Peste Como Complemento Narrativo (Digital) Y Campaña En Social Media Con Influencers (Digital)unclassified

Estrategias de promoción de la serie española La Peste (2018): Cine, gastronomía y social media

2021

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Corrupto y decadente. Arte y estética barroca en la serie de televisión Hannibal

Azkunaga García

2024

seriarte

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Hannibal destaca entre la serialidad contemporánea por su arriesgado y sobresaliente uso de la estética, cuyo afán no es otro que enmascarar el horror que esconde y perpetra su protagonista homónimo. El inconfundible gusto por el arte de Hannibal Lecter, así como el ambivalente carácter del personaje se trasladan también a la ficción televisiva a través de las recreaciones de obras de arte que realiza por medio de sus víctimas. Su obra se construye en base a la corriente artística del Barroco y, del body art o arte contemporáneo, toma el cuerpo humano—el cadáver— para deformarlo, darle forma y erigirlo como la pieza central de su obra. Este arte corrupto y decadente no solo busca pervertir el concepto de la belleza, sino también del propio arte en la reinterpretación que propone del mismo.

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The fictional and transmedia representation of the urban space in the historical thriller: La Peste

Castrillo

Sahagún

Moreno

2023

RCom

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La Peste series (Movistar Plus+) represented a pre-pandemic benchmark in transmedia and hybrid (online and offline) fictional storytelling. This research delves into the keys for the construction of suspense through the development of interactive actions that place the public in a leading position in the story through the dialogue between geographical, fictional and expanded space. Therefore, we will examine the resignification of the city through the image built up by the participation of the viewer –in the series– and the user –in the transmedia actions–. We address both the study of the fictional and augmented space, taking into account the territory occupied by the different strata that made up the city in the sixteenth century, and the processes of expansion of the contents through interactive cartographies, movie maps, and Alternative Reality Games (ARG). As a result, we observe an expansion of the series through the metaphor of the map in an expedition that flits between past and present; fiction and reality; geographical space and cyberspace; the traditional medium –television series– and multiplatform formats, which produces at the same time a novel approach to the urban space of Seville from an experiential perspective.

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Interacción entre propiedades estéticas y valor cognitivo: más allá de la absorción narrativa en La Peste

Cited by 4 publications

References 10 publications

Estrategias de promoción de la serie española La Peste (2018): Cine, gastronomía y social media

Estrategias de promoción de la serie española La Peste (2018): Cine, gastronomía y social media

Corrupto y decadente. Arte y estética barroca en la serie de televisión Hannibal

The fictional and transmedia representation of the urban space in the historical thriller: La Peste

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