Estrategias de promoción de la serie española La Peste (2018): Cine, gastronomía y social media
Abstract:The revolution brought about by the new digital paradigm applied to audiovisual and cinematography is unparalleled in the history of the medium. This work focuses on the promotional campaign for the Movistar + La Peste series (2018). Set in the unhealthy Seville of the 16th century, it is the most expensive series in the history of Spain, and the one with the greatest impact from critics and the public. For the development of this study, a methodology based on personal interviews with the main managers of the … Show more
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