Intensi Konsumen Terhadap Kosmetik Dan Produk Skincare Halal Di Indonesia: Pendekatan Theory of Planned Behavior

Wahyuningsih, Indah

doi:10.33476/jeba.v3i1.741

Cited by 10 publications

(16 citation statements)

References 3 publications

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“…The social environmental conditions of the community in North Indralaya who no longer do land burning again make each other's motivation among the community not to do land burning behavior. In line with research conducted by Wahyuningsih (2018) in the intense use of cosmetics, subjective norms have a positive and significant influence on consumer intentions to buy cosmetics and halal skincare products. Research by Hartoni and Riana (2015) subjective norms have a positive influence on the intention of workers to use PPE.…”

Section: Intentionsupporting

confidence: 64%

People’s Behavior of North Indralaya of Ogan Ilir Against Wetland Fires

et al. 2022

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Konversi lahan dari fungsi aslinya mengakibatkan dampak negatif berupa kebakaran akibat aktivitas penebangan untuk membuka lahan yang dilakukan manusia. Salah satu lokasi kebakaran lahan basah di Provinsi Sumatera Selatan terjadi pada area seluas 3,925 ha di Kabupaten Ogan Ilir di tahun 2018. Kelalaian manusia yang seringkali melakukan pembukaan lahan dengan cara membakar menyebabkan kebakaran lahan basah. Kurangnya pengetahuan, informasi dan sanksi juga menjadi alasan masyarakat tidak perduli terhadap dampak yang ditimbulkan dari kegiatan membakar lahan. Dalam theory of planned behavior, perilaku tersusun dari keyakinan dan evaluasi seseorang untuk menumbuhkan sikap, norma subjektif, dan kontrol perilaku sebagai mediator terbentuknya niat. Desain penelitian yang digunakan dalam penelitian bersifat kualitatif dengan pendekatan deskriptif, yaitu mengkaji dan menganalisis persepsi masyarakat terhadap kejadian kebakaran di lahan basah Ogan Ilir Sumatera Selatan. Informan penelitian berjumlah 16 orang yang terdiri dari 12 informan kunci dan 4 informan ahli. Informan kunci dipilih berdasarkan kriteria kepemilikan tanah, lokasi tempat tinggal dan mata pencaharian utama yang berdomisi di Desa Palem Raya dan Kelurahan Timbangan, Kecamatan Indralaya Utara. Empat orang informan ahli ialah Badan Penanggulangan Bencana Daerah (BPBD), Camat Indralaya Utara, dan dua orang kepala desa/lurah. Hasil penelitian menunjukkan bahwa sikap terhadap perilaku, norma subjektif, dan persepsi kontrol mendorong terbentuknya niat masyarakat Kecamatan Indralaya Utara untuk tidak melakukan pembakaran lahan. Sejak 2019, masyarakat tidak lagi membuka lahan dengan cara dibakar karena sudah ada peraturan pemerintah yang tegas sehingga dapat mengendalikan perilaku masyarakat dalam membakar lahan.ABSTRACT Land conversion from its original function resulted in negative impacts in the form of fires due to logging activities to clear land by humans. One of wetland fires located in South Sumatera Province is happened to 3,925 ha area on Ogan Ilir District in 2018. Human negligence which often clears land by burning caused of wetland fires. Lack of knowledge, information and sanctions are also reasons why people don't care about the impact of land burning activities. The theory of planned behavior states that behavior is composed of individual belief and evaluation to foster attitudes, subjective norms, and behavioral control as mediators of intention. The research design used in this study is qualitative with a descriptive approach, which is to examine and analyze public perceptions of the occurrence of fires in the Ogan Ilir wetlands of South Sumatera. The research informants are 16 persons consisted 12 key informants and 4 expert informants. Key informants are choosen by land ownership, the main livelihood, and residence location which all come from Palem Raya and Timbangan Village. Four expert informants are the representative of Regional Disaster Management Agency (BPBD), Subdistrict Head of North Indralaya, and two Village Head. The results showed that attitudes, subjective norms, and behavioral control encourage community’s intention in North Indralaya for not doing land fire anymore. Since 2019, community did not open the land by burning because of the strict regulation by government so that can control behavior related land fire.

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Section: Intentionsupporting

confidence: 64%

People’s Behavior of North Indralaya of Ogan Ilir Against Wetland Fires

et al. 2022

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“…(2016), Fatmasari dan Wulandari (2016), Nugroho (2018), Anjelina (2018), Ariyanto (2018), Darmadi et. al., (2018, dan Wahyuningsih (2018). Peran norma subjektif sangat penting dalam pelaksanaan uang elektronik di Indonesia karena masyarakat menggunakan uang elektronik agar memberikan nilai tambah dalam meningkatkan reputasi sosial.…”

Section: Tabel 1 Goodness Of Fit Structural Equation Model (Sem)unclassified

“…(2016), Nugroho (2018), Ariyanto (2018), Darmadi et. al., (2018, dan Wahyuningsih (2018). Kendali perilaku positif terhadap niat perilaku menerangkan bahwa masyarakat pengguna uang elektronik memiliki pengetahuan, kemampuan dan sumber yang baik yang pada akhirnya mempengaruhi minat masyarakat dalam menggunakan uang elektronik.…”

Section: Tabel 1 Goodness Of Fit Structural Equation Model (Sem)unclassified

Pengaruh Sikap, Norma Subjektif, Kendali Perilaku Dan Religiusitas Terhadap Intensi Menggunakan Uang Elektronik

2019

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The purpose of this study was to examine the factors of attitude, subjective norms, behavioral control, and religiosity towards the intention to use electronic money on YARSI University students. Based on a literature review, this research hypothesis states that attitudes, subjective norms, behavioral control, and religiosity affect intention. This study uses survey data from questionnaires to 127 respondents. Hypothesis testing techniques are done by using SEM analysis with Lisrel software. The results of data processing indicate that the Attitude Variable, Subjective Norms, Behavioral Control, and Religiosity have a significant influence on the intention to use electronic money. Intention variable has a significant effect on behavior using electronic money with a t value of 7.86. Behavioral Control Variables and subjective norms have a greater influence on the intention to use electronic money than other variables. Suggestions based on research results: first, it is necessary to expand information to the public about the benefits of using electronic money. Second, it is necessary to increase the number of merchants or expand the place of use so that the use of electronic money becomes more extensive and maximal.

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“…This is in line with research conducted by Endah (2014) that the perception of behavioral control has a significant influence on the purchase intention of halal cosmetics. Perceived behavioral control can directly or indirectly affect the intention of consumer behavior in buying a product (Wahyuningsih, 2018). The intention to purchase halal goods through the direct or online markets will be much greater if someone believes he has the resources to do so.…”

Section: Discussionmentioning

confidence: 99%

Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers

Fuadi

Bukhari

Firdiyanti

2022

Shirkah

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Halal is currently a global concept that is becoming more universally recognized. Strengthening the digital economy is advocated by the 2019–2024 Indonesian Islamic Economic Masterplan (MEKSI), whose primary target is the halal market. Drawing in this issue, this study scrutinizes the influence of attitude, subjective norms, and perceived behavior control on the purchase intention of Muslim consumers in the halal marketplace. This study involves the Muslim community in Semarang, Indonesia. Taking a sample of 100 respondents, this quantitative study was used with multiple linear regression. The results demonstrated that Muslim consumers have a good understanding of the halal market. An individual's understanding of the halal market improves with increasing levels of education. Subjective norms and behavior control have a significant influence on the purchase intention of Muslim consumers in the halal marketplace. Attitude does not significantly influence Muslim consumers' purchase intentions in the halal marketplace. The outcomes of this research are anticipated to be helpful to Muslim consumers and entrepreneurs in encouraging competitiveness and sales so they may create a digital platform-based halal marketplace ecosystem in light of KNKS' expectations.

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Intensi Konsumen Terhadap Kosmetik Dan Produk Skincare Halal Di Indonesia: Pendekatan Theory of Planned Behavior

Cited by 10 publications

References 3 publications

People’s Behavior of North Indralaya of Ogan Ilir Against Wetland Fires

People’s Behavior of North Indralaya of Ogan Ilir Against Wetland Fires

Pengaruh Sikap, Norma Subjektif, Kendali Perilaku Dan Religiusitas Terhadap Intensi Menggunakan Uang Elektronik

Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers

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