“…In academic literature, the authors of reference have focused on the fact that Competitive Intelligence facilitates short and long-term planning (Ettore 1995), reveals the intentions of competitors (Cottrill 1998), allows identifying opportunities and reducing risks (Valentim et al 2003), facilitates decision-making that leads to action (GIA-Global Intelligence Alliance 2004b) and helps companies to compete better (McGonagle 2014). This is achieved by referencing the current state of the company, customers, competitors, suppliers and all the related agents in the value chain, as well as identifying economic, social, technological, market, competition and labour variables, in order to know the dynamic environment and changing reality (Aguirre 2015). Perhaps the definition that best summarizes all these characteristics is that proposed by the GIA-Global Intelligence Alliance (2005): Competitive Intelligence is the ethical and systematic process of collecting information, analysis and dissemination that is pertinent, accurate, specific, timely, predictable and active about the business environment, the competitors and the organization itself.…”