La súbita irrupción de la pandemia COVID-19 ha propiciado profundos cambios sociales y económicos. Las empresas se han visto obligadas a pivotar sus modelos de negocio para asegurar su continuidad. El presente estudio profundiza en las tendencias observadas en los cambios de los modelos de negocio durante esta crisis. El objetivo de esta investigación ha sido identificar los factores que se encuentran detrás de las iniciativas que han adoptado las empresas, pues presumiblemente se consolidarán y serán la base de disrupciones que eran impensables antes de la pandemia. Una rápida revisión sistemática ha permitido recuperar y resumir los resultados de las investigaciones más relevantes en este campo. Se han seleccionado veintiocho artículos de las principales bases de datos científicas, Scopus y Web of Science, utilizando el diagrama de flujo de decisiones de inclusión propuesto por PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Los principales hallazgos del análisis cualitativo que se ha realizado destacan la importancia de la tecnología, con la generalización de canales digitales de marketing y ventas en las empresas, el teletrabajo y el consumo de productos tecnológicos como la Inteligencia Artificial; la adopción de innovaciones relacionadas con la propuesta de valor, en la mayoría de las ocasiones en forma de nuevos productos y servicios, como forma más común de experimentación de cara al consumidor; y la generalización de iniciativas de colaboración entre todos los actores del ecosistema empresarial.
Territorial Intelligence is a practice devoted to obtaining, analysing and valuing information and knowledge about a territory and its environment to design and implement territorial plans on strategic matters. The purpose of this article is to provide a broad overview about the meaning of Territorial Intelligence in academic literature covering the definitions of the concept and the main topics involved. A scoping review following the PRISMA-ScR method has been carried out. Online databases were used to identify scientific articles and theses published between 2000 and 2020, from which, after screening, 33 key documents were selected, mainly of French origin. Qualitative analyses were performed following the technique of the Seven Key Questions (7W). Territorial Intelligence began in France as an application of Economic Intelligence, but it is becoming an autonomous discipline, expanding to other countries and generating specific applications, such as Tourist Intelligence, in the last decade. It is concluded that three elements characterize current Territorial Intelligence: the consideration as a collective process that involves the participation of multiple agents, the integration of external sources of information with territorial agents’ own internal knowledge and a focus on collaboration to promote sustainable development with a global vision.
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