Information Technology in Tourism: Effective Strategies for Communication with Consumers

Abstract

The study presents an analysis of studies on various aspects of the use of information technology in tourism. Based on an expert survey, the main directions of the development and implementation of information technologies in the field of tourism, as well as information interaction of tourism market entities using modern information technologies, are identified. A communication model is created for using modern information technologies in the tourism industry, operating in a specific system of communication interaction. The main trends in the field of electronic communications of the tourism industry are presented and recommendations for improving the effectiveness of communication strategies are developed.

The influence of virtualization and municipal museums in the activities on the historical education of citizens

“…According to the authors, considering the possibilities of modern communication in consumers (SHUBTSOVA et al, 2020;TROSHIN et al, 2020), an electronic exhibition on the website of the museum association "Museums of the Korolev science city" will be able to provide additional opportunities:…”

Using AR Technology in Tourism Based on the Example of Maritime Educational Trips—A Conceptual Model

“…In conclusion, new technological solutions allow for the development of new tourism products and services [66][67][68][69][70]. Due to the consumption-oriented nature of tourism, it is open to new solutions and adapts them rapidly.…”

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

“…Most of them have viewed this virus as an opportunity to offer a new direction for the tourism industry by working to activate the sustainability concept in the future (Nhamo et al, 2020;Ying et al, 2021;Perić & Vitezić, 2021). Hence, it seems that it is important to review our tourism practices and adopt some innovative techniques that enhance the sustainability concept while eliminating others that are inimical to the sustainability objective (Arroyo et al, 2011;Troshin, 2020;Rashideh, 2020). In this regard, ICT-driven initiatives such as augmented reality, virtual reality, mixed reality, and hologram technology can not only activate sustainability principles in the tourism industry but also improve a digital environment where smart tourism aims to develop tourist experiences, improve visitor satisfaction, and re-visit destinations in the future through a set of interactive applications (Mamrayeva & Aikambetova, 2014;Boletsis & Chasanidou, 2018;Ceccarini & Prandi, 2019;Buhalis & Yen, 2020).…”