quantitative approach to study the relationship between exogenous and endogenous variables. This study also used a survey method by distributing a set of questionnaires to the selected sample that amounted to 314 participants in many different tourist attractions in Egypt (Baron Empain, Pompay Pillar, Pyramids of Giza, and Qaithbay Citadel). The data has been analyzed using Smart PLS version 3.0 in order to test 14 hypotheses. Results show that visual appeal, escapism, and enjoyment have significant positive effects on the immersive experience and visitor satisfaction, ultimately increasing the destination visit intention. By contrast, entertainment does not exhibit a substantial influence on an immersive experience, visitor satisfaction, and destination visit intention. These results provide important implications for augmented reality implementations at cultural heritage sites in Egypt.
In light of the increasing interest in climate change issues and their impacts on the tourism sector, especially in coastal cities that have become at risk of drowning as a result of sea level rise, one of those cities was Alexandria in Egypt. Therefore, officials of the local authorities have recently begun to search for supportive tools that contribute to activating sustainable coastal planning. among these tools, GIS got the most attention in previous studies related to tourism planning and sustainable planning. Hence, the main purpose of this study is to assess the availability of geographic information system (GIS) in local authorities for supporting sustainable coastal planning. This study also aims to evaluate the awareness of technicians and application experts in tourism authorities on climate change issues as a moderator variable and its effects on sustainable coastal planning. This study relied on a quantitative approach through the use of a survey method for collecting data. The questionnaire has been distributed to administrators, technicians, and application experts of GIS at local authorities. Results have shown that hardware, software, and people have significant positive effects on sustainable coastal planning. By contrast, there was a lack of data and procedures, which had negative effects. Additionally, a lack of awareness among administrators, technicians, and application experts about climate change issues has a negative effect on sustainable coastal planning. The results of the current study provide significant recommendations for local tourism authorities in coastal areas for mitigating and adapting to the impacts of climate change.
In spite of, Alexandria has many tourist attractions, but its archaeological sites are seen as most attracting many tourists. In consideration of the growth of mass tourism at archaeological sites, tourists' behavior and their numbers may have many possible harmful effects such as noise, overcrowding and pollution. Although, there are many factors that can affect tourists' behavior in the destination, but this research has interested to study the relationship between tour guide performance and responsible tourist behavior at archaeological sites by analyzing the impact of intermediate factors like tourist satisfaction and experience. This research has been based on a descriptive survey method through distributing a set of questionnaires from 21 November 2019 until mid-December 2019 at certain archaeological sites in Alexandria. The structural model was tested on a sample of 334 tourists who have visited these sites. This study was based on confirmatory factor analysis (CFA) to evaluate and check the reliability and validity of the current conceptual model and path analysis to test the mediation effects of tourism experience and satisfaction. Finally, the Structural equation modeling (SEM) has shown the effective role of tour guide performance, tourism experience and tourism satisfaction in directing tourists' behavior towards responsible behavior.
Travel decision-making is a very complex process. The reason why it is complex is that there are several considerations that travelers must make before travelling. Since travelers cannot see the tourism product before the purchase process, they are highly interested in their travel planning and decision-making. Therefore, they need trusted information sources like travel agencies, social media platforms, and social media influencers to provide them with information and help them to make the optimal decision. Travelers have many tendencies and preferences that differ in the travel decision-making process according to their ages. So, the current study aims to understand the major characteristics of generation X, Generation Y and Generation Z and to identify the main factors that influence the travel decision-making process. To achieve the main objective of this study, a quantitative approach was carried out in order to study generational differences in the travel decision-making process. This research has been based on a survey method through distributing a set of questionnaires
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