Generational Differences in the Travel Decision-Making Process: A Comparative Study Between Generation X, Y and Z as Moderating Variables

Abstract

Travel decision-making is a very complex process. The reason why it is complex is that there are several considerations that travelers must make before travelling. Since travelers cannot see the tourism product before the purchase process, they are highly interested in their travel planning and decision-making. Therefore, they need trusted information sources like travel agencies, social media platforms, and social media influencers to provide them with information and help them to make the optimal decision. Travelers have many tendencies and preferences that differ in the travel decision-making process according to their ages. So, the current study aims to understand the major characteristics of generation X, Generation Y and Generation Z and to identify the main factors that influence the travel decision-making process. To achieve the main objective of this study, a quantitative approach was carried out in order to study generational differences in the travel decision-making process. This research has been based on a survey method through distributing a set of questionnaires