“…This "information privacy gap" in marketing education is troubling in that on entering the workforce graduates will have more customer-specific information at their disposal than ever before and thus need to have an understanding of the ethical, and in many cases, legal responsibility to thoughtfully protect consumers' personal information while at the same time use these data in an effective marketing manner (Milne, Phelps, & Peltier, 2008a). As marketing curricula have evolved over the past decade, the inclusion of courses such as customer relationship management, database marketing, Internet marketing, customer relationship management, combined with more traditional direct and interactive marketing courses, provide educators a forum for incorporating information privacy issues and practices into their lectures, reading materials, support materials, and assessment techniques (Peltier et al, 2009).…”