Incorporating Privacy in Advertising Education: A Multichannel and Multiple Public Perspective

Milne, George R.; Phelps, Joseph E.; Peltier, Jimmy

doi:10.1177/109804820801200205

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…To maximize value for the organization and the consumer it is essential to consider consumer concerns regarding the collection, storage, and use of consumer information (Peltier et al, 2009;Winer, 2002), particularly with regard to unauthorized sharing or acquisition (Bolton & Saxena-Iyer, 2009). Just as organizations must carefully consider the database-driven relational information processes, so must marketing students in order to enjoy a more comprehensive understanding of the building of successful long-term relationships with consumers (Milne et al, 2008a;Teer et al, 2007).…”

Section: American Unitedmentioning

confidence: 99%

“…This "information privacy gap" in marketing education is troubling in that on entering the workforce graduates will have more customer-specific information at their disposal than ever before and thus need to have an understanding of the ethical, and in many cases, legal responsibility to thoughtfully protect consumers' personal information while at the same time use these data in an effective marketing manner (Milne, Phelps, & Peltier, 2008a). As marketing curricula have evolved over the past decade, the inclusion of courses such as customer relationship management, database marketing, Internet marketing, customer relationship management, combined with more traditional direct and interactive marketing courses, provide educators a forum for incorporating information privacy issues and practices into their lectures, reading materials, support materials, and assessment techniques (Peltier et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

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Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Peltier

Milne

Phelps

et al. 2010

Journal of Marketing Education

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An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this evolving and important topic into the marketing curriculum. To accomplish this goal, a comprehensive information privacy framework is presented, and specific recommendations are provided to assist marketing educators in their efforts to expand consumer information privacy issues in their courses.

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Section: American Unitedmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Peltier

Milne

Phelps

et al. 2010

Journal of Marketing Education

Self Cite

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“…Students will face challenges to make effective use of this information, while upholding ethical and legal responsibilities. In order to prepare our students for the future, discussions concerning the ethical use of consumer information and privacy implications should be addressed in the classroom (Milne, Phelps & Peltier, 2008).…”

Section: Introductionmentioning

confidence: 99%

Oops, i did it Again: What Students Need to know about Managing Information in a Social Media World

Labrecque

Milne

Phelps

et al. 2011

Journal of Advertising Education

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This paper reviews research from the special session on Privacy Research and Educational Issues at the 2010 Direct/Interactive Marketing Research Summit by providing summaries of the three presentations and offering related classroom activities. These presentations focused on aspects of information exchange in an online environment and illustrated the motivations and complexities individuals face in regards to online information disclosure choices. The classroom exercises developed from this research allow students to consider the management of their own information in an attempt to learn valuable lessons concerning the importance of awareness, management and persistency as they transition from students to advertising professionals.

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From Web 2.0 to Web 3.0: Implications for Advertising Courses

Scovotti

Jones

2011

Journal of Advertising Education

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The proliferation of advertising applications facilitated by Web 2.0 technology has changed the way organizations interact with customers. Sites like YouTube and Facebook have caused firms to modify advertising models to take into consideration the value of social media and user-generated content. However, with such content come critical issues about information accuracy, source credibility, and amateurish presentation. Web 3.0 combines human and artificial intelligence to make information richer, more relevant, accessible and timely. This paper describes applications made possible because of the generational changes of the Web and offers educators course content suggestions and experiential learning opportunities for their curriculum.

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Incorporating Privacy in Advertising Education: A Multichannel and Multiple Public Perspective

Cited by 3 publications

References 6 publications

Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Oops, i did it Again: What Students Need to know about Managing Information in a Social Media World

From Web 2.0 to Web 3.0: Implications for Advertising Courses

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