Oops, i did it Again: What Students Need to know about Managing Information in a Social Media World

Abstract

This paper reviews research from the special session on Privacy Research and Educational Issues at the 2010 Direct/Interactive Marketing Research Summit by providing summaries of the three presentations and offering related classroom activities. These presentations focused on aspects of information exchange in an online environment and illustrated the motivations and complexities individuals face in regards to online information disclosure choices. The classroom exercises developed from this research allow students to consider the management of their own information in an attempt to learn valuable lessons concerning the importance of awareness, management and persistency as they transition from students to advertising professionals.

From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

“…JAE has explored how Web 2.0 and 3.0 and user-generated content has changed advertising and how product-related information is communicated (Caravella et al, 2009;Clayton, Hettche & Kim, 2014;Eckman, 2010;Scovotti & Jones, 2011). With the advent of social media, JAE has explored the role of social networks in advertising education (Cronin, 2011;Eckman, 2010;Labrecque, Milne, Phelps, Peltier, & Thompson, 2011;Muñoz & Towner, 2010). And, JAE has addressed the consequent changes in media planning instruction (Kim & Patel, 2012).…”