“…JAE has explored how Web 2.0 and 3.0 and user-generated content has changed advertising and how product-related information is communicated (Caravella et al, 2009;Clayton, Hettche & Kim, 2014;Eckman, 2010;Scovotti & Jones, 2011). With the advent of social media, JAE has explored the role of social networks in advertising education (Cronin, 2011;Eckman, 2010;Labrecque, Milne, Phelps, Peltier, & Thompson, 2011;Muñoz & Towner, 2010). And, JAE has addressed the consequent changes in media planning instruction (Kim & Patel, 2012).…”