From Web 2.0 to Web 3.0: Implications for Advertising Courses

Scovotti, Carol; Jones, Susan

doi:10.1177/109804821101500102

Cited by 13 publications

(7 citation statements)

References 36 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A search of the extensive EBSCOhost Academic Search Premier database in January 2013 found only seven documents about Pinterest, none of which was in the business literature (undoubtedly, they will soon appear). But reports are beginning to appear in blogs and other online sources, and researchers have investigated the pedagogical uses of similar networks (Brown, 2012;Scovotti & Jones, 2011). It has been reported that Pinterest is being used in a media graphics course at the University of Minnesota and in a journalism course at Minnesota State University (Holt, 2012).…”

Section: Get Students Pinterested In Marketing and Advertisingmentioning

confidence: 99%

Get Students Pinterested in Marketing and Advertising

Cronin

2013

Journal of Advertising Education

View full text Add to dashboard Cite

Marketing and advertising educators continue to incorporate social network activities into their classroom and out-of-class assignments. The newest social network on the Internet, Pinterest, has two features that make it particularly useful in the classroom: 1) it is very easy to understand and use, and 2) it is visually, rather than textually oriented. An ancillary attraction is that Pinterest has a large audience of female users, which should appeal to the female members of the class. This paper presents ideas for using Pinterest to help students learn many topics in marketing, business communication and advertising. Student reactions to work assigned in Pinterest by the author and their opinions of Pinterest are included.

show abstract

Section: Get Students Pinterested In Marketing and Advertisingmentioning

confidence: 99%

Get Students Pinterested in Marketing and Advertising

Cronin

2013

Journal of Advertising Education

View full text Add to dashboard Cite

show abstract

“…Next, the Web will become even more intelligent compared with the current solutions and will additionally permit the composition of more complex functionality and services by the user (e.g. [8], [9], [10]).…”

Section: Introductionmentioning

confidence: 99%

The Interoperability of Things: Interoperable solutions as an enabler for IoT and Web 3.0

Hatzivasilis

Askoxylakis

Alexandris

et al. 2018

2018 IEEE 23rd International Workshop on Computer Aided Modeling and Design of Communication Links and Networks (CAMAD)

View full text Add to dashboard Cite

This paper presents an overview of the interoperability concepts along with the challenges for the IoT domain and the upcoming Web 3.0. We identify four levels of interoperability and the relevant solutions for accomplishing vertical and horizontal compatibility between the various layers of a modern IoT ecosystem, referred to as: technological, syntactic, semantic, and organizational interoperability. The goal is to achieve cross-domain interaction and facilitate the proper usage and management of the provided IoT services and applications. An interoperability framework is also proposed where the involved system components can cooperate and offer the seamless operation from the device to the backend framework. This by-design end-to-end interoperation enables the interplay of several complex service composition settings and the management of the system via patterns. The overall proposal is adopted by the EU funded project SEMIoTICS as an enabler towards the IoT and Web 3.0, even when products from different vendors are utilized.

show abstract

“…(Kroeker, 2010, p.16) Marketers are therefore faced with the challenge of adapting #-% #$(% )$&01"01% ;(<% &06% /06"01% . (*(5&0)(% in this important sphere (Scovotti & Jones, 2011). These advancing media technologies offer numerous communication opportunities and capabilities to tailor contact strategies and 6(5(*-2% &% 80"/(6% :(,,&1(3% 4$",% $&,% .…”

Section: Introductionmentioning

confidence: 99%

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Chennamaneni

Lala

Srivastava

et al. 2011

Journal of Advertising Education

View full text Add to dashboard Cite

Advertising effectiveness has always been difficult to measure due to its complicated impact on the bottom line. The emergence of new channels of communication such as social media, mobile and search has further complicated matters. At the same time, marketers are facing increasing pressure to measure and improve return on investment. In this context, the proper use of customer analytics to gain insights and increase efficiency is crucial. While the industry expects students to enter the workforce with adequate training in analytics, students choosing advertising and marketing majors exhibit high levels of aversion to math and statistics. In order to bridge this gap between student aversion and industry expectation, advertising and IMC courses need to incorporate customer analytics concepts into the curriculum. In this article we discuss various consumer analytics elements that can be incorporated into advertising and IMC curriculum and suggest some resources that can aid the teaching of analytics. In addition, we also discuss some of the challenges in teaching analytics and provide a few suggestions to overcome these challenges.

show abstract

From Web 2.0 to Web 3.0: Implications for Advertising Courses

Cited by 13 publications

References 36 publications

Get Students Pinterested in Marketing and Advertising

Get Students Pinterested in Marketing and Advertising

The Interoperability of Things: Interoperable solutions as an enabler for IoT and Web 3.0

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Contact Info

Product

Resources

About