Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Abstract

An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this evolving and important topic into the marketing curriculum. To accomplish this goal, a comprehensive information privacy framework is presented, and specific recommendations are provided to assist marketing educators in their efforts to expand consumer information privacy issues in their courses.

How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas

“…Today, brands are increasingly using technology to leverage their global reach by penetrating new marketplaces and creating consumer demand. In this process, the Internet has enabled marketers to reach consumers with enhanced electronic communications and interactive media (Peltier et al, 2010). Meanwhile, consumers have become more knowledgeable about available offers and can make informed decisions in a convenient manner (Spann and Tellis, 2006).…”

Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data

“…Table 2 provides more details on the topics covered in each phase and includes sample conceptual readings and the purpose for different discussions. The course design includes much of the framework recommended by Peltier et al (2010). For example, information on rights of consumers and current regulation around data are provided, as recommended by Peltier et al (2010), in different phases.…”

“…The course design includes much of the framework recommended by Peltier et al (2010). For example, information on rights of consumers and current regulation around data are provided, as recommended by Peltier et al (2010), in different phases. However, the course extends this framework beyond privacy and security violations to include more recent ethical concerns.…”

“…This part of the course shows how increased access to information influences the ways businesses function. Information on the rights of consumers and current regulation around data are also provided, as recommended by Peltier et al (2010). By analyzing privacy policies and other current regulations (i.e., Global Data Protection Regulation or various state legislation in the United States), students consider the limited ability for firm self-regulation and current government regulation to deal with the ethical implications brought on by technology.…”

The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?

“…Unauthorized secondary disclosure occurs when consumer information is shared with other marketers without their knowledge or consent (D’Souza and Phelps 2009). Yet, even when consumers are aware of potential data‐sharing arrangements, they often lack sufficient efficacy and knowledge of the mechanisms through which they can control and protect their personal dossiers (LaRose and Rifon 2007; Milne, Labrecque, and Cromer 2009; Peltier, Milne, and Phelps 2009; Peltier et al 2010; Rifon, LaRose, and Choi 2005). Despite this lack of understanding, recent research suggests that consumer concern over secondary use of their personal information is reduced when they are allowed some control over its use, and specifically in instances where they have the ability to remove their personal information in order to safeguard against future disclosures (Youn 2009).…”