“…In situations in which eating appropriateness standards are unclear or lacking, people have to rely solely on their self-regulation competence when trying to act upon their intention not to eat unhealthy snacks, because there is no clear guidance to decide what to do. Importantly, in the absence of clear standards, even good selfregulators can regulate their behaviour on their own only to a certain extent and for a short period of time, because self-regulation resources are limited (e.g., Hagger, Wood, Stiff, & Chatzisarantis, 2009;Muraven, Tice, & Baumeister, 1998) and people may tend to engage in impulsive behaviour (Gibbons, Wills, Kingsbury, & Gerrard, 2011;Hofmann, Friese, & Wiers, 2011;Veling & Aarts, 2011). Therefore, such individual self-regulation is doomed to fail if one encounters too many situations in which eating appropriateness standards are lacking, even if a person would generally be a 'good self-regulator'.…”